Cardiff Bay has been transformed into a football fan's dream.
The Champions Festival opened at 11am this morning.
It all started with the official launch with tournament ambassador Ian Rush who brought the trophy into Cardiff Bay on a speedboat from Penarth.
First Minister Carwyn Jones welcomed the trophy.
There are stands from the sponsors as well as a stage and food outlets.
The festival is open until 11pm on Thursday and Friday and until 5pm on Saturday and Sunday.
Local fans are advised to go before Saturday's final day when it will be exceptionally busy. Bags are being checked by security on the way in.
Here's what you can expect to see:
Heineken bar on a bus
What it says on the tin!
Join the Juventus team
Have your picture as a player in the Juventus team
Juventus stand
See some of their trophies and shirts and experience the Scudetto in 360
Freebies: Mini Juventus scarf and badge
Pepsi Max
Experience the locker room in virtual reality, the sounds and smells of the tunnel as you make your way onto the pitch.
There's also a bar and a photobooth.
Freebies : Free Pepsi Max being handed out outside
Gazprom
Take part in your own football interview and the interview which gets the most online votes will see the winner get two free game tickets
Freebies: Sweets
Sony Experia
Take your seat on the Champions Sofa and use the props to create a great picture. There's a chance to win tickets to the Supercup in Macedonia
Nissan
An interactive trio of games testing your speed and accuracy against none other than Gareth Bale. You have to dribble the ball, not get caught out by the lasers and try to hit the bullseye. The scores will go up outside and the highest score by 2pm on Saturday will mean two free tickets to the final!
Freebies: Free sunglasses if you take part
Playstation
Go into their exhibit and you can play unreleased games, try out their PSVR headsets, themed Pro Evo changing rooms, try out the photo experience where you can make your own player card and try out their Gran Tourismo pods.
There is a football table and at a competition on Sunday, someone will win it.
Freebies: Snapbands, visors, drawstring bags and then premium merchandise for prize winning. They have tickets up for grabs as well as a PSVR.
Shop
The official Champions League shop is just to the side of Roald Dahl Plass.
UniCredit
Take on the keeper with three chances to score.
Freebies : Handclappers, water bottles, stress balls and bags
BTSport
Try recreate the iconic Steve Mcmanaman goal against Luka Modric in the 2000 fibal. This afternoon David James is commentating on your attempt.
Freebies: Virtual reality goggles which you use with your smartphone to see Saturday's game in 360.
Mastercard
If you have one of their credit cards, you can get a free haircut or hairstyle.
As well as free haircuts they are giving out “Priceless Surprises” and already someone has won the chance to be mascot on Saturday.
Together we play strong
To promote women's football there is a stand further round near the Norwegian Church.
There is a football table, picture wall and freestylers showing their skills.
Freebies : Branded ribbons
Nissan
Another Nissan stand gives you the chance to pose with Gareth Bale. You take your place on the stand and he enters the screen behind you. You can do his favourite heart pose and cheer him lifting the trophy.
Freebies : You get sunglasses after taking part and the video is emailed to you so you can share it online
Visit Wales
Take a virtual tour around some of Wales' best sites including Zipworld, the Principality Stadium, whitewater rafting and Go Below.
Freebies: Badges and brochures
Ball in the goal game
Try your skills at kicking a football from the Bayside into a goal in the water.