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Business trends

Asian women get their closeup in new push for Japanese cameras

Emerging Asia remains one of the few growth markets for mirrorless models

TOKYO -- With smartphones slowly killing off the compact digital camera, Japanese manufacturers have adjusted their Asian marketing strategies to focus on more sophisticated -- and pricier -- mirrorless models for the discerning selfie taker. 

Emerging Asia's female consumers are particularly enamored with mirrorless cameras, helping to make the region one of the few growth markets at a time when sales of basic digital cameras are reeling in Japan and the West.

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