Celebrity Lifestyle

Tour Goop's California-Cool Headquarters

Gwyneth Paltrow taps the interior-design team at RH to refine the Santa Monica headquarters of her burgeoning lifestyle brand

All products featured on Architectural Digest are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Nearly a decade has passed since Gwyneth Paltrow founded Goop, her online oracle of good living. The website (or lifestyle platform, as it’s known in the dry parlance of the internet economy) covers fashion, beauty, wellness, travel, food, parenting, cultural issues, and more, including articles on bone broth and sex toys, moisturizers and business planning. It’s a heady brew, filtered through the lens of Paltrow’s highly particular worldview.

In the sales office, RH ceiling fixtures and vintage carpet from Ben Soleimani for RH.

The actress turned entrepreneur installed the company’s original Los Angeles office in a barn at her home in the city. A year and a half ago, the Goop team relocated to a no-frills Santa Monica warehouse that was once used as a chicken coop. “We wanted to preserve the spirit of our first office—raw and energetic, filled with natural light, very California,” Paltrow explains. “The warehouse has a similar vibe. It’s tough and industrial, but you also feel the ocean close by.”

Still, for all its groovy L.A. charm, the new work space cried out for a boost in comfort and polish. “We spend a crazy amount of time here—lots of late nights,” Paltrow says. “Since we think of Goop as a family, we wanted everyone to feel at home.” Enter the interior-design team at RH, which was enlisted after Paltrow attended the opening of the RH Modern shop in L.A. Eschewing foosball tables, kooky colors, and other trite signifiers of a start-up, RH instead focused on a scheme that reflects Goop’s well-defined culture of creative collaboration and female agency.

RH Modern globe pendant lights, RH dining tables and chairs.

The aesthetic sensibility—modernist restraint punctuated by moments of sculptural brio—is established in the reception area, where the designers paired RH’s Jean-Michel Frank–inspired Maddox sofa and chairs by Marmol Radziner with Mariano Fortuny’s theatrical Studio 76 tripod floor lamp. Elsewhere in the office, massive brass dome pendants hanging from exposed rafters conjure subtle drama overhead, while clean-lined tables and seating are assembled in multifunctional work and lounge spaces. “The RH team understood that we needed something sophisticated but in no way ashy or overbearing. They really grasped the Goop ethos,” says Brittany Pattner, Goop’s creative director.

That ethos comes to life most eloquently in Paltrow’s office, a bright-white oasis crowned by a jaunty, 1970s-style RH Modern chandelier. “I don’t have a very broad aesthetic,” the lifestyle guru confesses, adding that Goop’s first permanent store, designed by Roman and Williams, opens this summer in L.A. “I like beautiful materials and nice textures, simple gestures that elevate your experience of a room.”

March and Union Studio designed the test kitchen.

Tile by Fireclay

Rounding out the revamped Goop headquarters is a test kitchen devised by Sam Hamilton of March, the trendsetting San Francisco kitchen-concept store, working in tandem with the Berkeley-based design firm Union Studio. The kitchen, like the rest of the office, feels quintessentially Goop: smart, efficient, and beautiful. It’s the kind of space that makes millions of women ask, “How does Gwyneth make it all look so effortless—and fabulous?”

For the full story, subscribe now and get the digital edition immediately.