Latest Research

Consumer Habits

Tying the Knot Abroad: Market Sizing Indian Wedding Tourism

The Indian outbound travel boom is accompanied by a growing international Indian wedding market, offering lucrative opportunities across the tourism ecosystem.

April 2024
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Airlines

The Opportunity for Long-Haul, Low-Cost Airlines

Despite the setbacks faced by many low-cost carriers (LCCs) around the world in their long-haul operations, LCCs in the United States and Asia have been steadily increasing their capacity on long-haul routes. So far, the results have been positive. With the availability of better aircrafts, a growing middle class and the evolving travel preferences of young travellers, there could be a billion-dollar opportunity waiting for LCCs.

April 2024
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Online Travel

India’s Travel Booking Landscape

India’s travel booking landscape is rapidly shifting online, driven by the younger demographic, rising smartphone penetration, and improving internet connectivity across the country. Currently diverse and fragmented, the online travel landscape, is poised for dynamic growth as local players strive to maintain their dominance and Western OTAs take steps to tap into the emerging opportunity.

March 2024
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Online Travel

The Past, Present, and Future of Online Travel

The golden era of Booking and Expedia is facing challenges of slowing growth and increased competition, prompting a fierce battle for market share through innovation and expansion efforts amid a changing landscape.

March 2024
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Airlines

The Challenge With Long-Haul, Low-Cost Airlines

The Long Haul Low-Cost business model has proved to be a challenge for airline executives, with very little success and numerous airline fatalities. However, with the evolution of the low-cost airline business model, changes in travel preferences post-pandemic, and advancements in aircraft technology, could we finally see a breakthrough in the last remaining frontier of commercial aviation?

March 2024
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Consumer Habits

Navigating Q4 2023: Analysing the Value of Travel Credit Cards in the U.S.

Younger Demographics Drive Growth in U.S. Travel Credit Card Market, Bank Brands Dominate

February 2024
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Hospitality

Outbound Travel 2024: Asia’s Big Year, Europe’s Slowdown

Asia the new Europe in 2024? As the world gears up for another year of post-pandemic travel, the industry will see Asia take the center stage, driving growth in 2024 while Europe stabilizes at modest growth levels.

February 2024
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Hospitality

Will Hotel Pricing Strength Continue into 2024?

Goodbye double-digit growth? Hotel prices soared post-pandemic, but with inflation cooling and travel normalizing, 2024 poses the question: can pricing strength hold? We think so: further demand recovery amidst continued supply constraints should see prices rise above inflation.

January 2024
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Consumer Habits

Skift Research Global Travel Outlook 2024

2024 will be the year that the travel industry fully transitions from catch-up to true growth above pre-pandemic levels. Without revenge travel as a tailwind we expect a more normal growth trajectory for the travel industry this year.

January 2024
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Consumer Habits

Exploring Gen Z and Millennial Travel Habits

Millennials and Gen Z are steering travel trends with a focus on technology, sustainability, and a quest for distinctive and meaningful experiences.

January 2024
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Airlines

Modern Airline Retailing and the Evolution of Airline Distribution

The noticeable acceleration in the implementation of distribution changes in recent years has placed airlines in a favorable position, granting them greater autonomy over their inventory and reducing their reliance on Travel Management Companies (TMCs) compared to the past. This change in dynamics will prove consequential as more airlines move towards direct distribution.

December 2023
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Online Travel

A Deep Dive into Google Travel Part II: U.S. vs Europe in 20 Charts

The underlying hotel supply in Europe is much less branded than it is in the U.S., meaning a greater reliance on OTAs for bookings. In turn there is a more fragmented online distribution market in Europe, with Google’s introduction of an organic auction providing further opportunity for smaller OTAs and new entrants to gain market share.

November 2023
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