Cartier is leaving its storied New York flagship boutique and going directly to the people—meaning millennials—as it will offer a luxurious pop up experience at a popular downtown restaurant.
The luxury brand will launch Panthère Studio—a public-facing, experiential pop up, promising to bring a customized, interactive experience to millennials in New York. It will be held at the French-Vietnamese restaurant, Indochine, May 20 and 21.
It’s the first time the luxury brand is focused on presenting a true experience rather than a retail-first environment.
The theme will be the 1980s, which is when the French luxury brand launched the Panthère de Cartier watch, with its iconic panther. The watch—which features a square case with a screwed-down bezel and linked brick-lay bracelet—was reintroduced this year.
Cartier's to unveil a new pop up experience this weekend
Courtesy of CartierPanthère Studio will feature innovative and inherently shareable elements throughout the space, with live DJs, social media components and interactive photo experiences, including a Panthère ‘stacking bar,’ where guests can style their own Cartier looks with the Panthère watch.
Special guests will be in attendance throughout the weekend, including model and actress, Olivia Culpo.
“We’re coming out of our boutiques and bringing the world of Cartier downtown, to engage with our clients—and future clients for that matter—where they live, work and play,” said Mercedes Abramo, president and CEO of Cartier North America. “We’re excited to introduce the iconic Panthère de Cartier watch to a fun, fearless new generation in such a unique, experiential way.”
Panthère Studio will be open to the public on Saturday, 11 a.m. - 5 p.m., with Olivia Culpo appearing from 12 p.m. - 2 p.m.; and on Sunday, 11 a.m. - 5 p.m.
To sign up or for more information, visit this link.
