I have hesitated to write this review in full only in that of the so many wonderful and actionable insights packed into this fantastic book, I’m only just beginning a systematic implementation process. But the the book is good and so meaningful that I figured I’d go ahead and share some thoughts.
The first thing that’s readily apparent about The Road to Recognition is the extent to which the authors have poured their hearts and souls into it. They will be the first to admit that the topic of personal branding is, well, quite personal to them. Each feels that they started late in the game in building their personal brands and there’s just a tremendous sincerity in their making the case that others shouldn’t make that mistake.
I suppose I would describe myself as someone who has always cared about my reputation and for being perceived according to the traits that I hope I possess and that I’m proud of. But I’d never given the notion of systematically building a personal brand much thought. I might have even been called a skeptic on the topic. That remained the case as my career progressed – in an extraordinarily lucky and blessed fashion – from corporate law to banking to strategic communications.
It took about ten pages for me to be fully persuaded of the importance and it’s something that, as someone who has made career changes, I should have been much more cognizant of. I don’t know if I have any more jumps in me, but if so, I plan to be much better positioned and it’ll be thanks to the Road to Recognition.
The book itself is a beautifully written blueprint and process (literally, from A-Z) on building and optimizing your personal brand. 26 topics are selected for in depth treatment. Without question, the production of outstanding and shareable content is a recurring theme throughout – as is being a generally decent human being, which I actually think is something well worth acknowledging. In any event, most of the chapters are magnificently written and organized “how to” guides in respect of the nuts and bolts of building a personal brand – content, design, website, Google, LinkedIn, etc.
But another special aspect of this book is that it doesn’t shy away from delving into the psychological underpinnings of our own behavior and how it impacts the way we’re perceived. The discussion in the chapter “H is for Helping” is a prime example. One can either help out of a genuine generosity – or in a calculated manner in which the goal is really to help oneself. The irony, as the authors show, is that taking the first approach works infinitely better in terms of benefits redounding back to you. People have tremendous desires to reciprocate and to say thank you for genuine offers of assistance.
Related is the chapter “R is for Recognition.” I love this chapter – perhaps because it is one of the few that I have performed intuitively over my life – but it focuses on how having the decency and the appreciation and the gratitude to continually cite and recognize those who have helped make you better turns out to redound quite well in respect of our personal brands.
Next, the prescriptions in the book are reasonable and achievable. The authors don’t come at you with the expectation that you’ll implement everything at once. Rather, their message really is: “Start. Start now. And do it the right way.”
Finally, the authors practice what they preach. They cite relevant influencers throughout, giving those folks all due credit; and they speak highly in the text of more folks who have been influencers on their own personal lives.
And in terms of helping: I’ll end where I began. I’m not sure I’ve read a book recently that felt so sincere in wanting to help folks. In my eyes anyway, this is a book that will stand the test of time and that I expect and hope is deservedly further elevating the personal brands of each of Barry and Seth.
Thanks to you both.
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Reviews with images
The perfect marketing book for people who don't like marketing
So clearly I'm a bit biased and not your average marketing book reader. But I've watched my husband transform the lives of countless businesses with his passion, insight, and generosity. I'm the first one to roll my eyes when he starts droning on about branding strategy, design, customer retention and being an authentic voice for your business. But the truth is, this stuff works. It's worked for my acupuncture practice as well as it's worked for the technology companies he's helped grow into multi-million dollar businesses. All that said, I can't give it five stars. I love him to death, but no loving wife would voluntarily ask for their husband to write a book. I will be giving this book to all of my career-minded friends, not because it's my husband's book, but because it's a roadmap worth following.
Top reviews from other countries
Kindle Customer
Great read with quick, with digestible takeaways
Reviewed in the United Kingdom on March 20, 2018
Cathy
A truly actionable resource that kits you out for finding your road to recognition
Reviewed in Australia on July 24, 2017