Excerpts from
McKibben’s Divestment Tour – brought to you by
Wall Street | Part VII: The Wolves of Wall Street,
forthcoming, from Counterpunch.
September 2014.
by Cory Morningstar
www.artofannihilation.com
2014. Cory Morningstar. “This Changes Nothing:
Why the People's Climate March Guarantees Climate
Catastrophe”
Available in EPUB or as a PDF booklet ready for
photocopying.
[Design & layout by pj (gidget.koumbit.org).]
This work is licensed under a Creative Commons
Attribution-NonCommercial-ShareAlike 4.0
International License.
http://creativecommons.org/licenses/by-nc-sa/4.0/
THIS
CHANGES
NOTHING:
Why the People’s
Climate March
Guarantees
Climate
Catastrophe
A
s the following information will demonstrate, The
People’s Climate March and surrounding discourse is
about protecting capitalism, not protecting the world’s most
vulnerable people from climate change.
The People’s Climate March in New York City is a
mobilization campaign created by Avaaz and 350.org, with
350.org at the forefront.
The oligarchs do not bankroll such a mobilization (via
millions of dollars funneled through foundations) without
reason.
There is an agenda. The information that follows makes the
agenda very clear and the only thing green about it is the
colour of money. The term “green”, in reference to
environment is, officially dead.
PURPOSE?
Vision: “Purpose is a global initiative that draws on leading
technologies, political organizing and behavioral economics to
build powerful, tech-savvy movements that can transform
culture and influence policy.”
3
4
Morningstar, Cory
“Purpose1 was born out of some of the most successful
experiments in mass digital participation. Our
principals are co-founders of Avaaz2, the world’s
largest online political movement with more than nine
million members operating in 14 languages, and the
creators of Australia’s GetUp!, 3 an internationally
recognized social movement phenomenon with more
members than all the country’s political parties
combined....”4
▲ Jeremy Heimans of Purpose at The Economist’s Ideas Economy:
Human Potential conference. | Photo: Taylor Davidson
1 http://www.purpose.com/about-purpose/who-we-are/
2 http://www.avaaz.org
3 http://www.getup.org.au
4 Gray, Sherry. “Purpose.Com Strategic Online Organizing & Advocacy
positions (NY & Rio)” in Global Notes, from the Humphrey School of
Public Affairs at the University of Minnesota (April 19, 2012).
[http://blog.lib.umn.edu/gpa/globalnotes/2012/04/purposecom-strategiconline-or.php]
Climate Catastrophe & “This Changes Nothing”
5
Background
Avaaz and GetUp co-founders Jeremy Heimans (CEO) and
David Madden are also founders of the New York consulting
firm, Purpose Inc. Avaaz co-founder James Slezak is also
identified as a co-founder and CEO of Purpose at its inception
in 2009.
From October 2011–October 2012 the “Managing Director
of Partnerships” for Purpose was Marilia Bezerra. From 2006
to 2011 Bezerra held an integral position within the Clinton
Global Initiative (CGI) executive leadership.5 (See below for
her current related activities and “inspirations to capital”. 6) The
secret behind the success of both Avaaz and Purpose is their
reliance upon and expertise in behavioural change.7
While the behavioural change tactics used by Avaaz are on
public display, double-breasted, for-profit Purpose, with its
non-profit arm, sells their expertise behind the scenes to further
the interest of hegemony and capital. Whether it be a glossy
campaign8 to help facilitate yet another illegal “humanitarian
intervention” (an oxymoron if there ever was one), and led by
aggressive U.S. militarism, or the creation of a new global
“green” economy, Purpose is the consulting firm that the
5 Bezerra took a central role in building the Clinton Global Initiative from
its start-up. As Clinton Global Initiative Director of Commitments,
Bezerra led the redesign of member engagement and commitments
services into a year-round operation. From 2006 to 2008, Bezerra held
the position of Commitment Development Senior Manager for the
Clinton Global Initiative. From 2007 to 2008, Bezerra held the position
of sponsorship manager of the Clinton Global Initiative where she
directly managed five major sponsorship accounts, including Bill and
Melinda Gates Foundation and Procter & Gamble, valued at over $2
million dollars. In 2009, she became their Deputy Director of
Commitments. The Clinton Global Initiative was integral to the creation
and funding of the Rockefellers’ incubator project 1Sky, now merged
with 350.org (which was also integral to the creation of 1Sky). The CGI
remains a partner to 350.org/1Sky [http://350.org/1sky]. Bill Clinton is
recognized as a notable ally.
6
Morningstar, Cory
wolves of Wall Street and oligarchs alike depend upon to make
it happen.
“We’ve been talking in a broader way about the future of
consumer activism, of organizing people not as citizens
but as consumers.”—Jeremy Heimans when asked
how he was going to use the $100,000 he received
from the Ford Foundation
Purpose Inc. (with its co-founders) is a favourite of highfinance websites such as The Economist and Forbes and sells
its consulting services and branding/marketing campaigns to
Google, Audi, the American Civil Liberties Union (ACLU),
The Bill and Melinda Gates Foundation and many others that
comprise the world’s most powerful corporations and
institutions. In 2012, it raised $3m from investors. “Ford
Foundation, which has given Purpose’s non-profit arm a grant,
reckons it is shaping up to be ῾one of the blue-chip social
6 Bezerra is the CEO and Founder of Aldeia Works
[http://www.aldeiaworks.com/], board member of Breakthrough
[http://www.breakthrough.tv/] and serves as an advisor to Inspiring
Capital [http://inspiringcapital.ly/marilia-bezerra/]. In New York,
Bezerra also served as the business and financial manager for AEA
Consulting [http://aeaconsulting.com/services], "a management
consulting company with a client base of leading nonprofit cultural
organizations throughout Europe, the Americas, and Asia. Bezerra is a
board member of Rhize, (March, 2014 to present; http://www.rhize.org/)
whose stated mission is "building a global community driving peoplepowered democracy around the world." She also serves on the board of
Atikus Insurance (January 2014 to present;
http://www.atikusinsurance.com/) and as a "Strike Team Member" of the
ForeSight Group.
7 http://theartofannihilation.com/avaaz-imperialist-pimps-of-militarismprotectors-of-the-oligarchy-trusted-facilitators-of-war-part-ii-section-ii/
8 https://thesyriacampaign.org/
Climate Catastrophe & “This Changes Nothing”
7
organisations of the future.᾿”9 Purpose, like many other
foundations, such as Rockefeller (who initially incubated 1Sky
which merged with 350.org in 2011), also serves as an
“incubator of social movements.”
Purpose Action’s Board of Directors includes the former
campaign director10 at Avaaz, Brett Solomon11 and brand
strategist Douglas Atkin12. Atkin is a Purpose Fellow and
previously Partner at Purpose. He is co-founder of Yackit,
Meetup Fellow, founder of The Glue Project13 (“Are they like
me?” “Will they like me?”) and author of “The Culting of
Brands: Turn Your Customers into True Believers.” He’s
helped relaunch such brands as Lipitor, Mercedes, BMW,
Mastercard and many others.14 Their philosophy? “Once a
brand achieves cult status, it becomes almost impossible for a
competitor to dethrone it. The Culting of Brands will reveal the
secrets of fierce customer identification and, most important,
unbreakable loyalty.”
Make no mistake, the Yale (for example, Avaaz co-founder
and former U.S. Representative Tom Perriello15) and Harvard
graduates that comprise the “Avaaz boys” (many having been
9 “The business of campaigning | Profit with Purpose: How a for-profit
firm fosters protest”. The Economist. Jan. 26, 2013. (New York, Print
Edition) [http://www.economist.com/news/business/21570763-howprofit-firm-fosters-protest-profit-purpose
10 World Economic Forum profile: Brett Solomon
[http://www.weforum.org/contributors/brett-solomon]
11 https://twitter.com/solomonbrett
12 https://twitter.com/datkin
13 http://www.theglueproject.com/
14 “About Douglas” found at http://www.theglueproject.com/35-2/
(Accessed September 14, 2014.)
15 http://theartofannihilation.com/avaaz-imperialist-pimps-of-militarismprotectors-of-the-oligarchy-trusted-facilitators-of-war-part-ii-section-iii/
8
Morningstar, Cory
groomed by McKinsey and Company16) are considered “the
dream team” by the globe’s most powerful capitalists,
including those at the United Nations and the World Bank.
Avaaz co-founder Andrea Madden works for the World Bank
in Burma. Her husband is Avaaz co-founder David Madden
who has taken up residence in Burma. [March 24, 2013:
Western Media Celebrates Faux Progress in Myanmar17]
Madden has co-founded a marketing firm, Parami Road18 in
Burma [formerly, Myanmar]:
Our clients are mostly international companies
entering Myanmar and they demand an international
standard of work...
After years of isolation, Myanmar is opening up.
Opportunities
abound.
However
international
companies have little experience here and local firms
have little experience working with them. Parami
Road meets this need.19
[Full profile on Avaaz co-founder Tom Perriello: Imperialist
Pimps of Militarism, Protectors of the Oligarchy, Trusted
Facilitators of War | Part II, Section I20]
16 Roxane Divol, David Edelman, and Hugo Sarrazin, “Demystifying
Social Media”, McKinsey Quarterly, April 2-12.
[http://www.mckinsey.com/insights/marketing_sales/demystifying_socia
l_media]
17 “Western Media Celebrates Faux Progress in Myanmar”. Land
Destroyer Report, March 24, 2013.
[http://landdestroyer.blogspot.ca/2013/03/western-media-celebratesfaux-progress.html]
18 http://www.paramiroad.com/
19 From their website: http://www.paramiroad.com/
20 http://theartofannihilation.com/imperialist-pimps-of-militarismprotectors-of-the-oligarchy-trusted-facilitators-of-war-part-ii-section-i/
Climate Catastrophe & “This Changes Nothing”
9
One should note that in the case of many NGOs, on 990 tax
forms it appears as though those at the helm are paid
minimally, if at all. Rather than salaries, many founders of
institutions make immense fees via consulting services where
their names are not identified on 990 forms. In the case of
Avaaz, co-founder Ricken Patel does take a salary (approx.
$190,000.00 per year) plus consulting fees. Consulting fees
must be considered the bread and butter of many
“progressives” whose incomes rival CEOs of multinational
corporations. The salaries and incomes are incredible when one
accounts for the fact that many NGOs, such as Avaaz, rake in
millions of dollars in donations from well-intentioned and
hard-working citizens who are at or below the poverty line.
[Full profile of Ricken Patel: Imperialist Pimps of Militarism,
Protectors of the Oligarchy, Trusted Facilitators of War | Part
II, Section I21]
Heimans, the Avaaz front man of Purpose, is a darling of the
high-finance corporate world22. “In 2011, Jeremy received the
Ford Foundation’s 75th anniversary Visionaries Award. The
World Economic Forum at Davos has named him a Young
Global Leader, and the World e-Government Forum has named
Jeremy and Purpose co-founder David Madden among the
“Top 10 People Who Are Changing the World of the Internet
and Politics.”23
On the Rockefeller Foundation website under the article
titled How to Scale Up the Impact? 24 Heimans is identified as a
panelist for “scaling community conservation solutions at the
21 http://theartofannihilation.com/imperialist-pimps-of-militarismprotectors-of-the-oligarchy-trusted-facilitators-of-war-part-ii-section-i/
22 “WEF Davos 2014 Hub Culture Interview with Jeremy Heimans of
Purpose” (January 30, 2014) https://www.youtube.com/watch?
v=ZbCHqvIV9hY
23 http://www.businessinnovationfactory.com/summit/innovator/jeremyheimans
10
Morningstar, Cory
World Wildlife Fund’s Annual Kathryn Fuller Symposium.” 25
(Incidentally, to illustrate the link between the faux green
economy and its infusion with current consumer principles,
Heimans is empanelled with an associate from retail giant,
Costco Wholesale, at the symposium.) WWF’s subservience to
Monsanto and the oligarchs as a whole—at a cost to vulnerable
campesinos and all life on the planet—is well-documented in
the eye-opening and explosive documentary WWF—Silence of
the Pandas26.
The many facets of Purpose:
1) Purpose (tax identification number 68-0607622) is a
for-profit certified B-corporation “that uses an
innovative model to pool some of the world’s leading
experts and practitioners in order to fund, launch and
accelerate the growth of new social movement
organizations.”
2) Purpose Action (tax identification number 452451509), the non-profit arm of Purpose, is a 501(c)
(4) nonprofit advocacy organization “focused on
changing policy.” Purpose Action Board of Directors
includes Brett Solomon, executive director of Access,
former campaigns director at Avaaz, former executive
director of GetUp!27
3) Purpose Foundation (tax identification number 273106760) is a 501(c)(3) charitable organization
“focused on education and changing culture.”
24 Rumbaitis del Rio, Cristina. “How to Scale Up the Impact?” Rockefeller
Foundation (online). Nov 13, 2013.
http://www.rockefellerfoundation.org/blog/how-scale-up-impact
25 http://worldwildlife.org/projects/2013-fuller-symposium-forces-fornature
26 http://www.dailymotion.com/video/x105tsl_wwf-silence-of-thepandas_news?start=2
Climate Catastrophe & “This Changes Nothing”
11
4) Purpose Campaign (tax identification number 680607622) “Develops social and consumer movements.”
Heimans, like his co-founders at Avaaz, has close relationships
with those at the helm of the push toward the illusory green
economy28, including Kumi Naidoo29 of Greenpeace and
Richard Branson30 who has founded the B Team, of which
Heimans serves as a “team member”.31 [Further reading on The
B Team can be found in an upcoming segment of this
investigative report.] Note that Avaaz and 350.org were the
first two NGOs signed on to the 2009 Havas Advertising
campaign TckTckTck32. TckTckTck succeeded in successfully
27 Purpose Action Board of Directors: Jon Huggett, founding chair of
Social Innovation Exchange, former partner at The Bridgespan Group
and Bain & Company; Rashad Robinson, executive director of
ColorOfChange.org and former senior director of media programs at
GLAAD; Brett Solomon, executive director of Access, former
campaigns director at Avaaz, former executive director of GetUp!;
Douglas Atkin, director of community at Airbnb, former chief
community officer of Meetup, author of The Culting of Brands; Andre
Banks, executive director of Purpose Foundation, former strategy
director at Purpose and former deputy director of ColorOfChange.org;
Jeremy Heimans, co-founder & CEO of Purpose, co-founder of Avaaz
and co-founder of GetUp! [https://www.allout.org/en/about]
28 http://youtu.be/3_RsHQZnfxk
29 Kumi Naidoo appeared with Heimans, Branson and others on a Davos
panel co-hosted by Purpose, the UN Foundation, and +SocialGood. See
“Branson on #NewPower” (February 02, 2014)
[http://www.purpose.com/sir-richard-branson-on-purpose-at-davos-andnewpower/]
30 Stone, Ken. “Sir Richard Branson Urges Biotechers to Save the World
(with $25M Prize)” June 24, 2014, Times of San Diego.
http://timesofsandiego.com/business/2014/06/24/sir-richard-bransonurges-biotechers-to-save-the-world-with-25m-prize/
31 http://bteam.org/team/
32 http://canadianclimateaction.files.wordpress.com/2010/01/tck-havaspager.pdf
12
Morningstar, Cory
undermining the radical emissions reductions required33, put
forward by the State of Bolivia and the G77 at COP15. More
recently Avaaz, 350.org and Greenpeace joined hands to form
the NGO SumOfUs.34 [Further reading: “SumOfUs are
Corporate Whores | Some Of Us Are Not”35]
Like so many other left “progressives” jumping on board
the “socially responsible investment” industry, Heimans is no
exception, serving on the advisory board of Leap Frog
Investments.36 On September 29, 2012 a media release
announced “The Vital Few”37—a new social media platform
for The Asset Owners Disclosure Project, an online forum to
link individuals who are concerned about their pension fund
investments directed towards the fossil fuel industry. The
release included statements from both Kelly Rigg (TckTckTck)
and Heimans:
Supported by the head of the global trade union
movement and other key civil society groups the
platform, called ‘The Vital Few,’ will allow pension
fund members to drive transparency and accountability
in a $60 trillion industry that has become the largest
pool of investment capital in the world.... The Vital
Few initiative, by starting with the issue of climate
risk, is a milestone in helping restore genuine
ownership to capitalism. [emphasis added]
33 http://theartofannihilation.com/category/articles-2013/the-mostimportant-cop-briefing-that-no-one-ever-heard-truth/
34 http://sumofus.org/
35 http://theartofannihilation.com/sumofus-are-corporate-whores-some-ofus-are-not/
36 http://www.leapfroginvest.com/lf/about/advisory-board
37 http://www.areyouthevitalfew.org/
Climate Catastrophe & “This Changes Nothing”
13
The Strategy of “Changing Everything”
In the video published on November 21, 2012, Heimans
discloses that the “demand for the green economy is in a rut”
during a lecture on Purpose’s innovative model of “movement
entrepreneurship.” He states:
[H]ow else could movement building and mass
participation help transform society? And that’s what
we’re working on at Purpose. We’re thinking at
Purpose not just how you build political movements
but now what are some of the insights from that, that
can be used to do things like scale demand for the
green economy? Right? Demand for the green
economy is in a rut. There isn’t large-scale demand it.
What if we tried to build a movement around that and
organize people in a systematic way?38
the following Tedx talk39 (published September 7, 2012) the
goal and the campaign to achieve the goal is made clear: kill
“green” marketing (including the key term “green economy,”
in order to push forward the green economy – without saying
as much. Heimans states:
In
Well, the results of our research really have two main
conclusions I want to share with you today, and the
first is a little startling and it may create a little bit of a
disequilibrium... and that is that I think we need to kill
the language and imagery and green in order to have
any real shot at scaling sustainable consumption.
Sustainable consumption just isn’t working right now
as we’ll talk about in a moment. We’re going to have
to kill green as a frame for consumers in order to try to
rework that problem.
38 http://youtu.be/0lbhBAo9GVc?t=13m59s
39 https://www.youtube.com/watch?v=kfLa4wb6fmI
14
Morningstar, Cory
“Sustainable consumption just isn’t working right now
as we’ll talk about in a moment. We’re going to have to
kill green as a frame for consumers in order to try to
rework that problem.”—Jeremy Heimans, on
“movement entrepreneurship”
Hence – you have the new terminology agreed upon and
already being employed by both the foundations and the nonprofit-industrial complex: The “new economy.” Heimans
continues:
So they like the idea of green, it’s kind of a value they
are happy to cloak themselves in, you know it’s a
brand value, but the reality is market share just isn’t
there because as soon as it’s even slightly difficult
they’re out the door. So what do we do? So here’s
some things that I think we can do that might up-end
this situation and as I said it does require starting with
killing green as a friend. We can’t lead with green,
because most of the green products that are out there
start by knocking on the front door and hitting you on
the head and saying you know ‘We’re green, do the
right thing.’ We need a radically different approach to
the way we introduce this issue to consumers. We need
to put green aside.
Heimans’ last remark is key: “If we can do this,
if we can create a new economy that takes
these models that can very quickly acquire
market share and we can give people a sense
they’re part of something much bigger we’ll
build the green economy, we just won’t talk
about it and we won’t say that we’re doing it.”
Climate Catastrophe & “This Changes Nothing”
Illustration courtesy of Stephanie McMillan
[stephaniemcmillan.org]
He then summarizes the methodology:
[T]he answer we think is to get behind the businesses
that are at this intersection of mass participation where
you can get lots of people in a network, you can grow
market share very quickly of the new forms of
businesses that are green, but don’t knock on the door
and announce themselves as green. If we can do this, if
we can create a new economy that takes these models
that can very quickly acquire market share and we can
give people a sense they’re part of something much
bigger, we’ll build the green economy, we just won’t
talk about it and we won’t say that we’re doing it.
15
16
Morningstar, Cory
Subservience to Empire and Hegemony
Clearly, the shift of emphasis is toward this “market share”.
Note the following statement on the September 4, 2014
350.org press release, “World Premiere of Disruption, New
Climate Documentary with Van Jones, Chris Hayes, Naomi
Klein, and More”40:
“This is not a green issue, this is an all of us issue,”
says Ricken Patel, executive director of the 38-million
member civic organization, Avaaz. Avaaz is mobilizing
its members around the world to take part in solidarity
actions along with the march in NYC. [Emphasis
added]
“Green” is out. “New” is in. This is the strategy that is to
change everything.
▲ Disruption movie marketing poster. (From The New
School -http://en.wikipedia.org/wiki/The_New_School)
40 http://350.org/press-release/disruption/
Climate Catastrophe & “This Changes Nothing”
17
Also from the press release:
The world premiere of Disruption in New York City is
the flagship for hundreds of screenings taking place
around the country on Sunday. A panel discussion will
follow the premiere.
• Panelists will include (more detail at base of email):
Ricken Patel – Executive Director – Avaaz.org
• Eddie Bautista – Executive Director – New York City
Environmental Justice Alliance
• Keya Chatterjee – Director, Renewable Energy and
Footprint Outreach – WWF
“In the past, masses of people have taken the wheel of
history and turned it,” says author Naomi Klein in the
film. “We have a responsibility to rise to our historic
moment.”
The film features Avaaz’s Ricken Patel, WWF’s Keya
Chatterjee41 and 350.org board member Van Jones. Note
350.org’s relentless co-opting of the civil rights movement
leaders, who are utilized to market their campaigns at the
beginning of the trailer. It is somewhat fitting is that at 12
seconds in, the former CIA agent Gloria Steinem 42 is featured.
The trailer and film seeks to inspire the global mobilizations
that Purpose has been funded to create.
It is incredible (as in, difficult to believe) that today’s
biggest shills for the Empire of the 21st century double as the
iconic symbols of progressive change and activism for the socalled left. Aldous Huxley often expressed a deep concern that
citizens could become subjugated via refined use of the mass
media43. His fears were most prophetic. There is little doubt
that if he were alive today, even he would be taken aback by
the sheer “success” and madness of it. [Further reading: On the
41 http://www.dailymotion.com/video/x105tsl_wwf-silence-of-thepandas_news?start=2
42 Interview with Gloria Steinem, part of the RRB_JFK Assassination
Files, https://www.youtube.com/watch?v=4HRUEqyZ7p8
18
Morningstar, Cory
Eve of an Illegal Attack on Syria, Avaaz/350.org Board
Members Beat the Drums of War44]
Citizens who claim they wish to protect our shared
environment must educate themselves on the role of foundation
funding and the key NGOs (350.org, Avaaz, Purpose, WWF,
etc.) being heavily financed to implement the illusory green
new economy. Joan Roeloff’s exceptional book, Foundations
and Public Policy: The Mask of Pluralism 45, is a good place to
start. If we are unwilling to do this work collectively, perhaps
we deserve everything the oligarchs are designing for us and
intend for us in the future. There will be tears.
As an example of Purpose’s work to build acquiescence and
a normalization of the green new economy, we can look at
Purpose’s work for Audi. The task at hand is how to take the
human right to access clean water, and turn it into a commodity
market46 that the public will embrace: “[Purpose Inc.] helps
them to build mass movements to support their favourite
causes. Audi, for example, wants to design and promote
43 “Aldous Huxley interview. Brave New World. The changing face of
democracy. Advertising and the Media”
https://www.youtube.com/watch?v=l1btEwwRePs
44 Morningstar, Cory. “On the Eve of an Illegal Attack on Syria,
Avaaz/350.org Board Members Beat the Drums of War” on Art of
Annihilation [blog]: Aug 30, 2013
[http://wrongkindofgreen.org/2013/08/30/on-the-eve-of-an-illegalattack-on-syria-avaaz350-org-board-members-beat-the-drums-of-war/]
45 Williams, Johnny E., “An Exceptional Must-Read: Foundations and
Public Policy: The Mask of Pluralism”. July 16, 2012, a book review of
Joan Roelofs’ Foundations and Public Policy: The Mask of Pluralism
(Albany: State University of New York Press, 2003).
http://wrongkindofgreen.org/2012/07/16/foundations-and-public-policythe-mask-of-pluralism/
46 Newis, Eleanor. “Clean Water ATMs planned for Delhi” on Desi Blitz.
July 22, 2014. http://www.desiblitz.com/content/clean-water-atmsplanned-delhi [Accessed September 14, 2014.]
Climate Catastrophe & “This Changes Nothing”
19
machines to dispense clean water in India, a market where it
hopes to burnish its car brand.”47 Media is utilized to present
the water ATM as an affordable benefit for the disenfranchised,
underprivileged and poor. In her article “Divine Boxes”, Saira
Kurup quotes a local ‘water entrepreneur’:
“The perception that rural people won’t pay for quality
services is wrong”, says Anand Shah, CEO of
Sarvajal, an initiative by the Piramal Foundation to
find mass-market solutions to India’s water crisis.
“They want to be part of modern society. After a water
ATM is set up, 15-20 % of the people immediately
start buying water. They like to claim ‘we have a water
ATM.’”48
The idea of clean fresh water for all, as a human right, rather
than an “affordable” commodity, will quickly disappear as fast
as the drinking fountains one used to find in our communities
not that long ago. One must note that today, we find
corporations writing many of their own articles for media, who
in turn present them as journalism. Round and round we go.
“Purpose also hopes to develop a business promoting
‘new economy’ products such as solar energy. It will
recommend to its members that they buy solar power
from such-and-such a provider. In return, it will
charge a referral fee.” —The Economist, “The
business of campaigning, Profit with Purpose”
(Jan 26, 2013)
47 “The business of campaigning | Profit with Purpose: How a for-profit
firm fosters protest”. The Economist. Jan. 26, 2013. (New York, Print
Edition) [http://www.economist.com/news/business/21570763-howprofit-firm-fosters-protest-profit-purpose
48 Kurup, Saira. “ Divine Boxes” (TNN, Oct 21, 2012) on the Times of
India: Deep Focus [http://timesofindia.indiatimes.com/home/stoi/deepfocus/Divine-Boxes/articleshow/16898383.cms]
20
Morningstar, Cory
We can assume this business model will be employed across
the board. Purpose tells the story that entices the purchase,
Purpose mobilizes the movements building on the foundation
of the story, and Purpose receives their referral fee in the mail.
What you are about to witness is the global mobilization of
“consumers” to be ushered into the green economy, without
SAYING it is the green economy. The climate parade in NYC,
coinciding with the release of 350’s Naomi Klein’s new book,
This Changes Everything: Capitalism vs. the Climate 49 is the
launching pad.
The kings and queens of hegemony have rolled the dice and
placed their bets on Avaaz, 350.org and Naomi Klein (350.org
board member) to usher in the illusory green economy under
the guise of a so-called “new economy.” Their winning bet is
that author Naomi Klein’s latest book will be the vehicle that
ignites their new economy, and thus “changes everything.”
It is not by accident that foundation-financed “progressive”
media and those within the non-profit industrial complex are
heavily promoting Klein’s upcoming book release with
multiple side events. It is not by accident that Avaaz’s latest
petition titled ‘The Global People’s Climate March’50 has
strategically modified the This Changes Everything book title
to “Join to Change Everything” and “To change everything, it
takes everyone.” Note the similar language employed by
WWF: “To change everything, we need everyone.”51
The tragedy is that Americans appear incapable of building
a legitimate movement on a foundation of knowledge 52 and
49 Klein, Naomi. 2014. This Changes Everything: Capitalism vs. the
Climatehttp://thischangeseverything.org/
50 https://secure.avaaz.org/en/join_to_change_everything_rb/
51 https://support.worldwildlife.org/site/Advocacy?
cmd=display&page=UserAction&id=805
Climate Catastrophe & “This Changes Nothing”
21
disciplined, resolute minimalism53. There is no better example
of this than the lifestyle of former left-wing guerrilla and
current president of Uruguay, José Mujica. Rather, as a culture
cultivated on greed and individualism, we swallow the illusion
(lie) that the only way out of our suicidal economic system is
through more consumption—with consumption this time
around being branded with an ethical veneer. It’s as though
consumption has devoured our psyche and we are unable to
escape it. Like sadistic prisoners of our own doing, we have
trapped ourselves in a cage as “consumers” (the term Purpose
Inc. uses for citizens) and have chosen to throw away the key.
The goal must be to weaken and sabotage the existing
power structures until they collapse. When we lend our voices
to the non-profit industrial complex, by extension we
strengthen hegemony, capitalism and imperialism, ensuring our
continued enslavement and, ensuring the annihilation of most
all life on our shared planet.
We need to start thinking, stop consuming, and start living.
52 Speech by José “Pepe” Mujica, “At The Heart of Uruguayan
Democracy, Surrounded by Thinking Heads” (March 2010) on ENVIO
Digital at: http://www.envio.org.ni/articulo/4154
53 “Latin America | WATCH: Uruguay President Jose Mujica–The World’s
Least Selfish President” (a selection of articles and youtube videos,
compiled by the blog The Wrong Kind of Green, Nov 15, 2012) at
http://wrongkindofgreen.org/2012/11/15/latin-america-watch-uruguaypresident-jose-mujica-the-worlds-least-selfish-president/
++Further Reading ++
The Behavioural Change Dream Team: Jeremy Heimans,
David Madden, James Slezak
For in-depth profiles on each of these men, and more on the concept of
‘behavioural change’, see my article at Art of Annihilation, “Avaaz:
Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted
Facilitators of War | Part II, Section II”
{http://theartofannihilation.com/avaaz-imperialist-pimps-of-militarism-protectorsof-the-oligarchy-trusted-facilitators-of-war-part-ii-section-ii/
23