Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple and Nike Launch New Neutral-Toned 'Apple Watch NikeLab'

MacRumors

MacRumors

macrumors bot
Original poster
Apr 12, 2001
63,553
30,882



Nike today announced that it has teamed up with Apple to create a new version of the Apple Watch Nike+, which pairs a Space Gray Apple Watch Series 2 aluminum case with a black and cream Nike band.

Called the Apple Watch NikeLab, the new device is limited edition and designed to be "the ultimate style companion" for those who love to run.

applewatchnikelabs-800x607.jpg
The limited edition, neutral-toned Apple Watch NikeLab maintains the beloved features of its predecessor: deep integration with the Nike+ Run Club app, exclusive Siri commands, GPS, a two-times-brighter display and water resistance to 50 meters*, all made possible by a powerful dual-core processor and watchOS 3.
Click to expand...
Apple Watch NikeLab will be available starting on April 27 from Nike.com, at NikeLab locations, and at the Apple Tokyo pop-up store at the Isetan department store. It will not be sold in Apple Stores or from the Apple website, a first for an Apple Watch.

The Apple Watch NikeLab will likely be priced at $369 for the 38mm model and $399 for the 42mm model, the same price as the rest of the Apple Watch Nike+ lineup.

nikelabsapplewatch2-800x336.jpg

Apple and Nike first teamed up in September of 2016 for the Nike+ Apple Watch that launched alongside Apple's own set of Series 2 Apple Watch devices. Apple offers two Apple Watch Nike+ models in Silver and Space Gray aluminum along with standalone Apple Watch Nike+ bands.

Article Link: Apple and Nike Launch New Neutral-Toned 'Apple Watch NikeLab'
 
Article Link
https://www.macrumors.com/2017/04/20/apple-nike-apple-watch-nikelab/
  • Like
Reactions: jjm3 and Michaelgtrusa
Red Oak

Red Oak

Suspended
Jun 14, 2011
470
2,641
Nike is a lost company. Tim, who sits on the Nike board, needs to stop trying to make this work

Other than some interesting AW bands, nothing has come out of this broad effort
 
  • Like
Reactions: Bacillus and btrach144
Eriamjh1138@DAN

Eriamjh1138@DAN

macrumors 6502a
Sep 16, 2007
849
826
BFE, MI
I have an Apple watch and it does what I need, but these color combos and bands do nothing for me.

Neither does talk of Series 3 or whatever. I've concluded the watch is not going to be another iPhone. It might be big business, but it's not huge.
 
  • Like
Reactions: big-ted
Chupa Chupa

Chupa Chupa

macrumors G5
Jul 16, 2002
14,835
7,396
happydude said:
that's awesome. wish it was out earlier when i got the first nike+. oh well, great watch, love using it and perfect for running.
Click to expand...

Honestly, you should try a few runs with a Garmin Forerunner 630. You won't be saying the AW is perfect for running after that, you'll be saying why can't Apple make a watch that at least matches the Garmin app's stats. Apple needs to seriously up its game. AW is a toy compared to dedicated sport watches. AW has the capability. Apple just doesn't care enough to make the software. It prefers co-branding to true performance.
 
  • Like
Reactions: DeepIn2U, Bacillus, BulkSlash and 5 others
N

name99

macrumors 68020
Jun 21, 2004
2,193
2,012
Red Oak said:
Nike is a lost company. Tim, who sits on the Nike board, needs to stop trying to make this work

Other than some interesting AW bands, nothing has come out of this broad effort
Click to expand...

What more do you WANT to come out of this effort (which only you are claiming is "broad")?
People buy things for value reasons and people buy things for identity reasons. This is a fairly easy way to sell to people who identify as Nike people.

There are reasons to question whether Apple should create these sorts of identity links with other companies (does it piss off people who identify as Adidas fans? Will any possible scandal affecting Nike spill over to Apple? And certainly how far does it make sense to extend it? Partner with a particular car brand? Clothing brand?)
But all those are, honestly, concern troll issues. Yes, this could expand in the future in a terribly unproductive way, but right now the linkages seem very limited and about right.
(And I say all this as someone who is neither a Nike nor an Adidas person. I don't think I own anything by either of them, because exercise is not part of *my* particular identity.)
 
  • Like
Reactions: AdiQue, j3T, Gasu E. and 3 others
JoEw

JoEw

macrumors 68000
Nov 29, 2009
1,583
1,291
Chupa Chupa said:
Honestly, you should try a few runs with a Garmin Forerunner 630. You won't be saying the AW is perfect for running after that, you'll be saying why can't Apple make a watch that at least matches the Garmin app's stats. Apple needs to seriously up its game. AW is a toy compared to dedicated sport watches. AW has the capability. Apple just doesn't care enough to make the software. It prefers co-branding to true performance.
Click to expand...
the best thing about Apple watch is the ability to pair Bluetooth headphones and sync music on the watch for runs. It'd be hard to go to a watch without this feature.

Now if they could just make the touchscreen work under wet/sweaty conditions.. this is the biggest gripe I have with the Watch for workouts
 
Last edited:
  • Like
Reactions: DeepIn2U, BulkSlash, orbital~debris and 3 others
xDKP

xDKP

macrumors 68020
Feb 27, 2011
2,276
2,311
Denmark
Chupa Chupa said:
Honestly, you should try a few runs with a Garmin Forerunner 630. You won't be saying the AW is perfect for running after that, you'll be saying why can't Apple make a watch that at least matches the Garmin app's stats. Apple needs to seriously up its game. AW is a toy compared to dedicated sport watches. AW has the capability. Apple just doesn't care enough to make the software. It prefers co-branding to true performance.
Click to expand...

I am a pretty avid runner. Been running for years and at the moment training for my fourth marathon and I must say I disagree - yes the build in apps could be better regarding stats but they are pretty damn solid already and it's by far the best running buddy I've had (not counting my lovely dog)
 
  • Like
Reactions: MrUNIMOG, Gasu E., gugy and 5 others
B

Born Again

Suspended
May 12, 2011
4,073
5,327
Norcal
this really required a team up?

btw what great marketing apple did with the watch.

you still think these actors are still at apple after this photo op?

BTW the heart rate data and gps of the watch are very inaccurate compared to other watches. But some of you guys will believe otherwise. https://www.dcrainmaker.com/2016/02/apple-watch-review.html "BUT I LOVE MY APPLE WATCH!! APPLE IS THE BESTEST IN THE WORLD!!"

abc_applefitness_le_150319_16x9_992.jpg
 
Last edited by a moderator:
  • Like
Reactions: mcfrazieriv
aricG

aricG

macrumors newbie
Aug 26, 2013
18
7
Boulder
MacRumors said:



Nike today announced that it has teamed up with Apple to create a new version of the Apple Watch Nike+, which pairs a Space Gray Apple Watch Series 2 aluminum case with a black and cream Nike band.

Called the Apple Watch NikeLab, the new device is limited edition and designed to be "the ultimate style companion" for those who love to run.

applewatchnikelabs-800x607.jpg
Apple Watch NikeLab will be available starting on April 27 from Nike.com, at NikeLab locations, and at the Apple Tokyo pop-up store at the Isetan department store. It will not be sold in Apple Stores or from the Apple website, a first for an Apple Watch.

The Apple Watch NikeLab will likely be priced at $369 for the 38mm model and $399 for the 42mm model, the same price as the rest of the Apple Watch Nike+ lineup.

nikelabsapplewatch2-800x336.jpg

Apple and Nike first teamed up in September of 2016 for the Nike+ Apple Watch that launched alongside Apple's own set of Series 2 Apple Watch devices. Apple offers two Apple Watch Nike+ models in Silver and Space Gray aluminum along with standalone Apple Watch Nike+ bands.

Article Link: Apple and Nike Launch New Neutral-Toned 'Apple Watch NikeLab'
Click to expand...
[doublepost=1492711341][/doublepost]i am a little bummed, finally caved and jumped on a nike model and yesterday was literally the last day i could have returned it, exact same damn thing when i upgraded to the jet black 7 and the next day the announce the (red) model, that i was fortunately enough able to return and get
 
blcamp

blcamp

macrumors 6502
May 16, 2012
276
601
Grand Rapids, MI, USA
No thanks. My eyes hurt after glancing at that thing.

What I wish Apple would do is improve the sensors. I'm finding that at least once a week the Watch simply stops registering any workout activity, and I end up having to do a "Reset Calibration Data" and reboot of the Watch.

I get that Apple needs to be hip and trendy and has a very hip and trendy person running retail, hence the fashion touches with the Watch and whatnot... but this is a technology company which markets technology, first and foremost. If the tech can't work right, what good are the fashion accessories?
 
  • Like
Reactions: SDRLS and Mactendo
C

coolfactor

macrumors 604
Jul 29, 2002
7,065
9,731
Vancouver, BC
Chupa Chupa said:
Honestly, you should try a few runs with a Garmin Forerunner 630. You won't be saying the AW is perfect for running after that, you'll be saying why can't Apple make a watch that at least matches the Garmin app's stats. Apple needs to seriously up its game. AW is a toy compared to dedicated sport watches. AW has the capability. Apple just doesn't care enough to make the software. It prefers co-branding to true performance.
Click to expand...

Nonsense. I'm sure it's a science that Apple is doing its best to perfect in the software+hardware.

From a year ago...
http://www.todaysiphone.com/2016/05...lth-labs-still-runs-12-hours-day-6-days-week/

I think part of the problem is Apple's slow release cycle. They hold big improvements and advancements until the next major release of their hardware and software, which is once or twice a year.
 
  • Like
Reactions: orbital~debris
Pupi

Pupi

macrumors 6502
Apr 12, 2015
404
752
ILuvEggplant said:
this really required a team up?

btw what great marketing apple did with the watch.

you still think these actors are still at apple after this photo op?

BTW the heart rate data and gps of the watch are very inaccurate compared to other watches. But some of you guys will believe otherwise. https://www.dcrainmaker.com/2016/02/apple-watch-review.html "BUT I LOVE MY APPLE WATCH!! APPLE IS THE BESTEST IN THE WORLD!!"

abc_applefitness_le_150319_16x9_992.jpg


I'm betting this room looks like this now after all the media folks came through
office-room-desk-shelf.jpg
Click to expand...
Man, that's a terrible post. Just wanted to let you know.
 
  • Like
Reactions: Jfurn, name99, citi and 13 others
imlovinit

imlovinit

macrumors 6502a
Feb 8, 2012
693
466
I'm confused. What's so unique about this one if all that is different (that I can see) is the color? Must been in the lab a long time to come up with a white & black color smash up.
 
  • Like
Reactions: Breezygirl and Born Again
4

44267547

Cancelled
Jul 12, 2016
37,642
42,491
Eriamjh1138@DAN said:
I have an Apple watch and it does what I need, but these color combos and bands do nothing for me.

Neither does talk of Series 3 or whatever. I've concluded the watch is not going to be another iPhone. It might be big business, but it's not huge.
Click to expand...

Because the Apple Watch is NOT trying to be another iPhone. It's simply a reflection and a bridge to serve as a notification/fitness device from the iPhone. The Apple Watch will never replace your iPhone and it wasn't meant to be. It's a superfluous convenience factor, but what the Apple Watch does, it does it well.
 
Last edited:
  • Like
Reactions: CarlJ and LordVic
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom