Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple Music Introduces 'Up Next' Feature to Promote New Artists

MacRumors

MacRumors

macrumors bot
Original poster
Apr 12, 2001
63,674
31,052



On its Apple Music Twitter account, Apple today announced a new "Up Next" feature for Apple Music, which is designed to promote "Music's Next Generation," highlighting a new artists each month.

For April, Apple is partnering with singer and rapper 6LACK for a range of projects to promote his latest album, FREE 6LACK.

upnext-800x633.jpg

The new "Up Next" Apple Music section in iTunes features a documentary that delves into 6LACK's upbringing, the Free 6LACK album, a live performance, an interview with Zane Lowe, and several Apple Music playlists.

Both Beats 1 DJ Zane Lowe and 6LACK will also be on the Late Late Show with James Corden on April 20, presumably to talk about the new project and 6LACK's work.

.@zanelowe and @6LACK will be on @latelateshow with @JKCorden tonight! Watch on @CBS at 12:37AM ET/PT. https://t.co/TrhFPh1sKI #UpNext pic.twitter.com/FZLE6MBM91 - Beats 1 (@Beats1) April 20, 2017
Click to expand...

Apple has done similar wide-ranging promotions for major album releases for well-known artists in the past, but its new Up Next feature gives the company a way to highlight and promote lesser-known artists in a major way.

Article Link: Apple Music Introduces 'Up Next' Feature to Promote New Artists
 
Article Link
https://www.macrumors.com/2017/04/20/apple-music-up-next-feature/
  • Like
Reactions: Michaelgtrusa
thisisnotmyname

thisisnotmyname

macrumors 68020
Oct 22, 2014
2,438
5,251
known but velocity indeterminate
I like features to help discover new artists and songs I may be interested in. This is nice but I generally prefer more targeted or algorithmic approaches. Suggestions based upon my listening habits when accurate are very much appreciated by me. Producing documentaries like this is great if the artist is of interest to me but it doesn't scale well to large audiences with diverse tastes.
 
  • Like
Reactions: aloshka, SoN1NjA, eduardoregueiracampos and 7 others
Yibn

Yibn

macrumors newbie
Apr 20, 2017
5
12
Cronowerx said:
I'm getting really sick and tired of Apple Music shoving black music down my throat... I don't want to see this when I open the music app! Why don't they do anything for trance, house, dance music... :mad:
Click to expand...
Lets sidestep the racial overtones in this comment, I'll guess you don't know the history of house and techno music. You know, Chicago and Detroit, predominantly black communities created the genres and scenes.
 
  • Like
Reactions: Nikhil72, SoN1NjA, DemetriJ and 6 others
J

jdillings

macrumors 68000
Jun 21, 2015
1,540
5,175
Yes, when I think of great, new music, I think of gems like this:

I got real **** to stress about, girl, I ain't worried 'bout **** ('Bout ****)
Remember that I tried to build ya, now I ain't worried 'bout ****
I got real **** to stress about, girl, I ain't worried 'bout **** ('Bout ****)
Remember that I tried to build ya, now I ain't worried 'bout ****
So I found me a new thang, I'm not as lost as you think
Got plenty queens in my hometown, all they need is drank and that dank
So I found me a new thang, I'm not as lost as you think
Got plenty queens in my hometown, all they need is drank and that dank
 
  • Like
Reactions: Altis, ILikeAllOS, 78Bandit and 7 others
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom