MTN DEW x NBA by

Firstborn

Site of the Day - Apr 27, 2017

MTN DEW x NBA

Firstborn

Elements

See the highlights
of this website.

ELEMENT

Click and drag to explore the squad

video

Click and drag to explore the squad

from Interaction
ELEMENT

MTN DEW x NBA navigation

video

MTN DEW x NBA navigation

from Other Element

Color Palette

This website uses a color
palette of 3 colors

HEX #000

Aa
HEX #49c5b6

Aa
HEX #ffffff

Aa

Technologies & Tools

Description

DEW and the NBA teamed up again for the 2017 season, and we built them a digital hub to house their official partnership, highlight their athletes and showcase their collaborations.

SOTD / SCORE → 7.57^{/ 10}

Evaluation System

Design40%

Usability30%

Creativity20%

Content10%

8 / 10

6.96 / 10

7.68 / 10

7.44 / 10

Votes

Design

Usability

Creativity

Content

Overall

Anatoliy Gromov from Sweden

Design Director at Mobiento / Deloitte Digital

9

7

8

8

8.10
Marco Coppeto from Italy

Digital Designer at Ueno

8

6

8

7

7.30
Jonas Lempa from Germany

Creative Director & Partner

8

6

7

6

7.00
Julie Muckensturm from France

Interactive Designer at Spring/Summer

8

8

8

8

8.00
Olga Shevchenko from Ukraine

Creative Director

8

7

8

8

7.70

•••
Xavier Cussó from Spain

Independent Designer & Art Director

8

7

7

8

7.50
Nathan Riley from United Kingdom

Design Director + Co-founder of Green Chameleon

7

7

8

8

7.30
Nemanja Ivanovic from Germany

Design Director, Experience Designer

8

7

8

7

7.60
Klaus-Martin Michaelis from Germany

Creative Director Digital

8

7

7

7

7.40
Clement Pavageau from United Kingdom

Independent Art Director

8

7

7

7

7.40
Luisa Tatoli from United Kingdom

Co-founder

9

7

8

8

8.10
Vadim Sherbakov from United Kingdom

Art Director at Madebyvadim

7

7

8

7

7.20
Awwwards Users - Pro and Chief

awwwards.com

8.0

7.5

7.9

7.7

7.80

Design

Usability

Creativity

Content

Overall

DEV AWARD → 7.33^{/ 10}

Evaluation System

WPO

Responsive Design

Semantics / SEO

Markup / Meta-data

Animations / Transitions

Accessibility

7.60 / 10

6.80 / 10

7.40 / 10

8.00 / 10

6.20 / 10

Votes

WPO

Responsive Design

Semantics

Markup

Animations

Accessibility

Overall

Warre Buysse from Belgium

Independent Front-end Developer

8

7

7

7

8

6

7.25
Grzegorz Matyszewski from Poland

Lead Front-end Developer

7

7

7

7

7

6

6.90
Corentin Fardeau from France

Creative Developer

8

8

8

8

9

8

8.15
Alessandro Rigobello from Italy

Co-founder and Digital director

7

8

6

7

7

4

6.70
Gopal Raju from India

Lead front-end Architect

8

8

6

8

9

7

7.65