Great Notion Brewing in Portland, Oregon, is best known for their hazy IPAs, like Juice Jr. But it wasn’t easy convincing well-versed beer nerds in Portland to embrace this somewhat odd IPA substyle (at least in the land known for its Northwest IPAs).
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“This one guy came and said ‘I don’t think this is gonna fly in Portland,'” co-founder and brewer James Dugan says.
But it did fly — and in a big way. In this CraftBeer.com video, Dugan, along with co-founders Paul Reiter and Andy Miller talk about how their beers went from taboo to trendy in a city that embraces craft beer.
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