Dezeen Magazine

Sé pairs rich tones with golden details for apartment at Rossana Orlandi's Milan showroom

Burnt-orange walls, velvet upholstery and handmade rugs feature inside the pseudo apartment that London design brand created for this year's Milan design week.

Sé Apartment at Milan design week

installed the four-room show apartment at Spazio Rossana Orlandi, the part-gallery, part-design shop located in a former tie factory in the Magenta neighbourhood of the Italian city.

The apartment consisted of a lounge, dining room, dressing room and salon, each with a stone-vaulted ceiling and dark wooden flooring.

Sé Apartment at Milan design week

The four rooms showcases pieces from the three collections has launched since it was founded by Pavlo Schtakleff and Marc Sharifi in 2007, including products by Spanish designer Jaime Hayon and Slovenian designer Nika Zupanc.

Sé Apartment at Milan design week

"In these four carefully curated rooms, you'll discover how pieces from all three Sé collections achieve stylistic unity, and how they mingle with decor created by our partners, friends and artists," said Schtakleff.

Sé Apartment at Milan design week

The dining room contained furniture Zupanc created for Sé Collection III, including six of her Stay Dining Chairs

Each chair featured slender gold powder-coated steel legs, and a rounded back and seat upholstered in blue and white patterned fabric.

Sé Apartment at Milan design week

Zupanc's Stardust armchair in soft pink stood in one corner of the dining room while an oversized palm filled another.

A gold-coloured mobile created by artist Christel Sadde hung above the dining table and a painting of coloured blocks by artist Liza Giles covered the wall.

Sé Apartment at Milan design week

The walls of the lounge were painted burnt orange and rich green, while a textured handmade rug from traditional French producer La Manufacture Cogolin covered the floor.

Sé Apartment at Milan design week

The lounge exhibited seating created by Paris designer Damien Langlois-Meurinne for Sé's debut collection, including a green velvet version of his Happiness armchair with an exaggerated winged back.

Sé Apartment at Milan design week

Other products made using marble, ceramic and brass-coloured glazes, such as Hayon's Bala Hi side table and Zupanc's Trophy Table Lamp, were positioned around the room.

Sé Apartment at Milan design week

The salon was scattered with pink furniture and accessories, including Sé's 1930s-style velvet New Life sofa and La Manufacture Cogolin's Maillon rug.

Bespoke Satori wallpaper from Brooklyn brand Calico provided a backdrop for Sé's products, with one wall punctured by a brass window.

Sé Apartment at Milan design week

Wallpaper based on oversized soap bubbles – designed by Amsterdam studio BCXSY and launched by Calico at Milan design week – featured in the dressing room.

One of Sé's new launches, the pink-upholstered Stay Daybed by Nika Zupanc, was also exhibited in the dressing room.

Sé Apartment at Milan design week

The biggest event in the international design calendar, Milan design week takes over the Italian city in April each year. this year's event ran from 4 to 9 April 2017.

Other designers and brands that created styled scenes for the event include design duo Laetitia de Allegri and Matteo Fogale, who installed a marble-lined mausoleum, and Dimore Studio, which showcased furniture alongside art-deco, 1950s and 1970s styling.

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Sé Apartment at Milan design week
Sé Apartment at Milan design week
Sé Apartment at Milan design week
Sé Apartment at Milan design week
Sé Apartment at Milan design week
Sé Apartment at Milan design week
Sé Apartment at Milan design week
Sé Apartment at Milan design week
Sé Apartment at Milan design week
Sé Apartment at Milan design week
Sé Apartment at Milan design week