Designer vs Developer #2: Balancing creativity and user testing

In this video and essay Google Design Advocate Mustafa Kurtuldo discusses the challenges of balancing creativity and user testing. Has the UX movement has over regulated the creative process?

Designer vs Developer by Google Design Advocate Mustafa Kurtuldu is a series of videos aimed at improving understanding foster greater understanding between the two camps. Each video, in which Kurtuldu has a conversation with a different industry expert, is accompanied by an essay (below) which delves deeper into the topic discussed.

Kurtuldu speaks to Ewa Gasperowicz, Front End Developer on the Google Developer Relations Team, about whether the UX movement has over regulated the creative process and how we can bring back that sparkle into a project by making sandwiches