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A cruelty-free foray into a world of beauty. One that is not Sephora. This post was updated in March 2018.
Based in: Lexington Park, Maryland.
Pricing: $6+.
Why it's cool: Eldridge Organics believes in herbcrafting and creating products that nourish the body. No chemical gunk involved.
What they carry: A full range of makeup and skincare, plus an insect repellant that doesn't smell repellant.
Based in: Canberra, Australia.
Pricing: $2.34+.
Why it's cool: Dirty Hippie uses eco-friendly packaging for all their products. Have questions about any of their products? Feel free to email Danni, their in-house "Green Witch" and specialist.
What they carry: A full range of makeup, skincare, and haircare.
Get the concealer for $14.07 and the translucent finishing veil for $2.34+.
Based in: Malibu, California.
Pricing: $5+.
Why it's cool: The Parlor Apothecary offers fragrances and skincare in Victorian-style packaging. Excuse me while I spritz myself with the above perfume and pretend I'm in a black-and-white film.
What they carry: A full range of skincare and perfume, plus fancy perfume bottle decanters.
Get the perfume for $32.
Based in: North Las Vegas, Nevada.
Pricing: $5+.
Why they're cool: Dirty Girl Beauty is dedicated to transforming your bathroom into a daily 10-minute vacation by creating luxury products and scents that don't cost a fortune.
What they carry: A full range of makeup, skincare, and bath products, including a chocolate shaving mousse.
Based in: Minneapolis, Minnesota.
Pricing: $5+.
Why it's cool: Aromi was started by Hannah Follis — a chemist who spent 10 years perfecting her formulas before selling them on Etsy.
What they carry: Lipsticks and perfumes, including a metallic liquid lipstick.
Get the first lipstick for $17 and the second lipstick for $17.
Based in: Bethel, Connecticut.
Pricing: $3.99+.
Why it's cool: Glory Boon creates healthy, organic products with packaging that you'll never want to throw out.
What they carry: Full range of makeup and skin care, including an acai berry facial cream.
Get this mineral blue for $15.
Based in: Harrisonburg, Virginia.
Pricing: $2+.
Why it's cool: With Simplicity started when shop owner Irina began creating toxin-free and effective products for her family. The next step? Creating toxin-free and effective BEAUTY products. Rejoice.
What they carry: A full range of makeup, skincare, and bath products, including a face wash for acne-prone skin.
Based in: Cranbrook, United Kingdom.
Pricing: $1.25+.
Why it's cool: Pretty Powders creates powder makeup that actually helps cover your skin's imperfections. I am currently waving goodbye to my liquid foundation.
What they carry: A full range of mineral-based makeup, including a mineral bronzer that'll make it look like you've recently seen the sun.
Based in: Örebro, Sweden.
Pricing: $4.50+.
Why it's cool: Vyanna Plant Beauty sells products that are basically the ultimate skinfood — makeup and hair treatments that won't negatively impact your ~natural~ beauty.
What they carry: A full range of makeup, skincare, and hair products, including a coffee balm for puffy eyes.
Get the face serum for $15.99 and the under-eye turmeric balm for $9.99.
Based in: Grass Valley, California.
Pricing: $5+.
Why it's cool: Fat and the Moon takes tasks you're already doing, like applying deodorant and using dry shampoo, and turns them into herbal treats. Why use spot treatment when you can use pimple mud?
What they carry: A full range of skincare and toiletries, plus a lapis-colored coal that will turn your eyes into a work of art.
Get the lavender and cocoa dry shampoo for $14 and the pimple mud for $12.
Based in: Placerville, California.
Pricing: $6+.
Why it's cool: Fig and Moss uses an herb garden to source all of their ingredients. There's a photo of the herb garden here.
What they carry: A full range of skin care, bath products, plus lip + cheek tints.
Get the lip and cheek tint for $16 and rose petal mist for $22.
Based in: Portland, Oregon.
Pricing: $12+.
Why it's cool: Urban Organics began when Emily, a devoted vegan, realized that what she putting on her body was just as important as what she was putting in her body.
What they carry: A full range of skincare, including a makeup remover that won't sting your eyes. Hallelujah.
Get the detox skin-clearing face mask for $26 and the multipurpose body butter, shaving butter, and hair mask for $26.
Based in: Vandalia, Ohio.
Pricing: $1.50+.
Why it's cool: Skin Food By AB is inspired by food and it's related nutrients, meaning it is possible to combine your two greatest lovers; food and skincare.
What they carry: A full range of skincare and soaps, including an orange ginger soap that ~reminder~ is not edible.
Get the tomato lip balm for $8 and the patchouli scar-reducing lotion for $20.
Based in: Grass Valley, California.
Pricing: $5+.
Why it's cool: Moonrise Creek packs rose petals and/or lavender buds with your purchase for a full ~aromatic journey~.
What they carry: A full range of makeup and skincare, including a blemish treatment that'll kick your pimple's ass.
Get the overnight face cream for $25 and the nourishing hair serum for $20.
Based in: Santa Cruz, California.
Pricing: $4+.
Why it's cool: Urb Apothecary began as a "deep rooted fascination with the healing power of herbs and plants." If you can't go outside as often as you'd like, these products will connect you with nature.
What they carry: A full line of skincare, plus herbal lip balms.
Get the green tea serum for $9 and the cactus milk bath for $32.
Based in: San Jacinto, California.
Pricing: $9.99+.
Why it's cool: Face Candy Coutoure sells mineral shadows and lipsticks in varying shades of gorgeous. They don't have the shade you're envisioning? No worries, they can custom make one for you.
What they carry: Highlighters and liquid lipsticks, including a shade called "Lavender Lust".
Get the rainbow highlighter for $17.99 and the pastel rainbow highlighter for $17.99.
Based in: Newburyport, Massachusetts.
Pricing: $3+.
Why it's cool: Khakis Bomb Balm was developed by an esthetician who believes blended shea butter and essential oils are naturally-occurring miracles for your skin.
What they carry: A full range of skincare and body products, including a tea trea and raw African shea butter healing salve.
Get the blueberry green tea cleansing cream for $20 and the brightening face serum for $26.
Based in: Grants Pass, Oregon.
Pricing: $2+.
Why it's cool: Mother Earth Beauty Bar uses all-natural ingredients that don't compromise the effectiveness or quality of their products.
What they carry: A full range of makeup and skincare, including an aloe-infused setting powder.
Get the chamomile rose facial scrub for $10 and the facial salve stick for $8.
Based in: Tunkhannock, Pennsylvania.
Pricing: $1+.
Why it's cool: Little Stuff 4 U began when Sandrah bought her first mineral makeup kit in 1997; it made her face itch. Her solution? To create her own mineral-based cosmetics. Minus all the crap.
What they carry: A full range of makeup and skincare, including a cherry wine eyeliner.
Based in: Asheville, North Carolina.
Pricing: $9+.
Why it's cool: Urban Eco Beauty frequently uses bee venom in their ingredients, hence the "honey" and "bzz" comment above.
What they carry: A full range of makeup, skincare, body products, and haircare.
Get the lash booster for $17.50 and the bee venom lip gloss for $12.50.
Based in: Shawnee, Kansas.
Pricing: $2.25+.
Why it's cool: Raw Beauty LLC is dedicated to give you the best skin possible without sacrificing good-for-you ingredients.
What they carry: A full range of makeup and skincare, including an anti-aging primer.
Get the liquid foundation for $8+ and the concealer stick for $7.
*That is a 10 Things I Hate About You reference.
Based in: Green Bay, Wisconsin.
Pricing: $2.91+.
Why it's cool: Ginger and Waldo knows that hypersensitivity to fragrances is a thing, which is why they formulate products that are ideal for sensitive skin.
What they carry: A full range of skincare, including a delicious lip balm set with flavors like hibiscus.
Get the hand and body lotion for $4 and the chai tea lip balm for $3.50.
Based in: Melbourne, Australia.
Pricing: $2.50+.
Why it's cool: Eccentric Cosmetics are 100% vegan and cruelty-free, plus they create "spell" eyeshadows. "Crucio" and "Obliviate," for example.
What they carry: Eyeshadows and lipsticks, including a metallic midnight blue liquid lipstick. Swoon.
Get the "Sea Spirit" eyeshadow for $3.50+ and the "False Astronomy" eyeshadow for $3.50+.
Based in: Astoria, New York.
Pricing: $11.99+.
Why it's cool: Lolita Cosmetics, started by couple Marc and Mandy, promises luxe shades that will last forever and not dry out your lips. My lips are crying with relief right now.
What they carry: Matte liquid lipsticks.
Get the "Ophelia" lipstick for $11.99 and the "Sultry" lipstick for $11.99.
Pricing: $2+.
Why it's cool: Crush Cosmetics offers everything from eyeliner to nail polish, and sells affordable sample sized-items that guarantee you'll be totally satisfied with your purchase.
What they carry: A full line of makeup and perfumes, including a "Copper Rose" mineral eye shadow.