Pursuits

Amazon Said to Mull Whole Foods Bid Before Jana Stepped In

  • E-commerce giant considered offer last fall but didn’t pursue
  • Jana began pressuring chain to ponder a sale earlier this week

Why Amazon Considered Buying Whole Foods

Amazon.com Inc., seen as a possible bidder for Whole Foods Market Inc., pondered a takeover of the organic-food chain last fall but didn’t pursue a deal, according to a person with knowledge of the situation.

The e-commerce giant considered internally whether Whole Foods would help invigorate its nearly decadelong push into groceries, said the person, who asked not to be identified because the deliberations were private. The discussions never turned into a concrete plan, according to the person.