② In a recent eye-tracking test, Facebook discovered that people gaze FIVE TIMES longer at video than at static content on Facebook and Instagram.
Plus, Facebook states:
“We identified five factors related to the rise of online video viewing: smartphones, shorter attention spans, binge-watching, the importance of context and the thrill of novelty.” [Love this; what a combo, haha!]
SEE: Moving Pictures: The Persuasive Power of Video
http://insights.fb.com/…/moving-pictures-the-persuasive-po…/

③ Study proves: 1055% higher share rate on Facebook Native videos
https://www.quintly.com/blog/2017/03/facebook-video-study/ via quintly

Plus: Facebook native videos get a 186% higher interaction rate

④ 62 Must-Know Live Video Streaming Statistics from Livestream
https://livestream.com/…/62-must-know-stats-live-video-stre…

This is an incredible roundup of video stats from the pros at live streaming!
A few of my favorites include:

- 90% of Facebook viewers think video quality is the most important aspect of Facebook Live videos.
- YouTube reports mobile video consumption rises 100% every year.
- Mobile and tablet shoppers are 300% more likely to view a video than laptop/desktop users. (Woa!)

⑤ The 11 Biggest Facebook Video Statistics Marketers Need To Know For 2017 by Mediakix
http://mediakix.com/…/facebook-video-statistics-everyone-…/…

Here’s just a few of the stats:
- The number of videos published by U.S. users has exploded, increasing by 94% from January 2014 to January 2015
- 100 Million hours of Facebook videos are watched every day
- 85% of Facebook videos are viewed without sound
- Facebook Live videos are watched 3x longer than regular videos

⑥ Live Video in 5 Steps: From Creation to Measurement - by Marketohttp://blog.marketo.com/…/from-creation-to-measurement-live…

Here’s a great nugget from step 5:
“Getting from a live video broadcast to ROI is a process: engage, distribute, convert, and close. Using a live video platform, you can distribute a live stream’s URL through ad units across the web. Each ad unit has a cookie that tracks view time, engagement, conversions, etc. Then, marketers can track click-through rate, conversions, and other metrics within the platform’s dashboard and use those insights to inform their next action.”

PLUS — did you catch this live show with Telestream Wirecast and moi?! Tune in: “The Most Effective Ways To Use Facebook Live.” https://www.facebook.com/marismith/videos/10154293255690009/

If you found this valuable, please do SHARE with your friends, fans & followers. Thank you! 😃🎉🙏🏻💗

P.S. If you prefer to view/share on YouTube, here you go: https://youtu.be/jpinibXVEqY 😋