Lincoln's New Head-Up Display Uses Movie Theater Technology
The all-new head-up display will debut this spring on the Lincoln Continental.
The American automaker says the new system is exclusive to the company and is the brightest and biggest display in its class. It is also the first manufacturer to use Digital Light Projection (DLP) technology, the same technology found in digital movie theaters. According to Lincoln, DLP allows the display to be visible in more ambient lighting conditions than its competitors, and drivers wearing polarized sunglasses can still see it. The company conducted research and found that other systems may fade or be difficult to view in bright light, but DLP remains clear and bright for optimal viewing.
SEE ALSO: 2017 Lincoln Continental Review
Lincoln also added an infrared reflective coating on the glass that deflects heat so that the car stays cool in warmer climates. Everything on the head-up display can be controlled by the steering wheel and it’s customizable so drivers can select what they want to be displayed. Placement and brightness can also be configured to help set the ideal viewing position above the steering wheel.
“We’ll be using a DLP chip from Texas Instruments, while many other automakers use a different technology that doesn’t get quite as bright,” says Anthony King, product design engineer for The Lincoln Motor Company. “That’s what sets us apart.”
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Nice to see Lincoln doing more to differentiate their products from the crowd.
Now if only they'd bring back their really big sedans...