Less is more, especially when it comes to those who have sensitive skin. They need products without a bunch of chemicals or irritating ingredients, like the line of plant-based Peet Rivko products. Designed by Gunter Piekarski, the packaging expresses the simple, gentle formulas used in each item. Black and white packaging along with a bold, sans serif font look incredibly modern and sleek, appealing to those who need something different from what’s on the market.
“Peet Rivko is a line of plant-based products for sensitive skin. Founded in Brooklyn by Johanna Peet, the brand has crafted a range of simple and clean products which include zero toxins and zero irritants.”
“Our identity design is in direct response to the ‘less is more’ mentality adopted by the brand. This reductional approach allowed us to create a simpler, more effective graphic system. Use of the logo characters as playful, interactive elements, results in direction which otherwise could have been perceived as cold and impersonal.”
