SearchCap: Google Fred confirmation, mobile-first index status & future of search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Our search leads won’t let us talk about the Fred updateMar 23, 2017 by Barry Schwartz Gary Illyes from Google said the techniques Fred went after specifically are mentioned in […]

Chat with SearchBot

Searchcap Header V2 Scap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google: Our search leads won’t let us talk about the Fred update
    Mar 23, 2017 by Barry Schwartz

    Gary Illyes from Google said the techniques Fred went after specifically are mentioned in their webmaster guidelines.

  • How much is a happy customer worth?
    Mar 23, 2017 by Digital Marketing Depot

    In today’s highly analytical marketing world, is it really possible to place a value on customer happiness? Well, yes. And that’s just what we’re going to cover in our upcoming webinar, “The Value of a Happy Customer: Action steps to a great customer experience.” We’ll hear from customer experience expert Christine Crandell, who will explain […]

  • How AI will shape the future of search
    Mar 23, 2017 by Justin Freid

    Artificial intelligence is changing the way users access information online. Columnist Justin Freid discusses where the trends are heading and what this might mean for search marketers.

  • Google’s mobile-first index is (still) months away
    Mar 23, 2017 by Matt McGee

    At SMX West, Google’s Gary Illyes said the company is still experimenting with its mobile-first index and doesn’t have an exact timeline for launch.

  • Beware these 7 sneaky PPC attribution tricks
    Mar 23, 2017 by Andrew Goodman

    You may think you’re hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data.

  • An answer box experiment (my journey into known and unknown factors)
    Mar 23, 2017 by Bill Sebald

    Many SEOs have sought to obtain placement within a featured snippet or answer box in the search results pages, but how does one achieve that? Contributor Bill Sebald shares his experiment in pursuing the answer box.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

SEO

SEM / Paid Search

Search Marketing


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Get the must-read newsletter for search marketers.