Retail website tech firm joins Mayor of London’s growth programme

Online video company GoInStore is the latest London-based start-up to be accepted onto the Mayor of London’s GotoGrow Programme.

The aim of the initiative is to support the creation of international businesses in the capital. To join the initiative, companies must be able to demonstrate 20% year-on-year growth over a three-year period.

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André Hordagoda, co-founder of GoInStore

GoInStore’s technology supports live video streaming on retail websites, which allows sales staff to be connected to online customers.

GoInStore is already working with the likes of Axel Arigato in the UK, Dyson, Porsche Museum and Thomann in Germany, Porsche in North America.

André Hordagoda, co-founder of GoInStore, writes:

“We are looking forward to exploring the opportunities on offer to help us further expand our business in the EU and North America, and to enter new markets.”

The Mayor of London’s GotoGrow Programme, which is free to qualifying companies, provides firms with access to mentors with geographic and sector specific experience.

Companies can join funded trade missions to help them enter new markets. Scheduled trade missions include a visit to Lille, France, this November and a longer mission to visit Dubai and the Australian cities of Melbourne and Sydney next June.

Workshops are held to tackle business issues and prepare for overseas growth, and support from a wide range of partners, including KPMG, PA Consulting, The London Chamber of Commerce and others, is available.


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