“Last year’s award-winning ABSOLUT DISCO sold 2.9 million packages and raises the expectations among consumers for the new gift pack from ABSOLUT, the leading international premium vodka. They will not be disappointed: Made from soft and shiny red spangles, and with a zipper on the back, the latest holiday gift pack from ABSOLUT really stands out and inspires consumers to join the glamorous masquerade.
“Our new gift pack builds on the legendary ABSOLUT history of creative and groundbreaking bottle and package design”, says Katarina Nielsen, International Marketing Director, V&S Absolut Spirits. “We are confident that the new design will be just as much appreciated as its predecessors, ABSOLUT BLING BLING and ABSOLUT DISCO.”
