EXHIBITION NEWS: Get ready for more new products at the upcoming Malaysian International Furniture Fair (MIFF) 2017 (8-11 March)

 

The Malaysian International Furniture Fair (MIFF), the largest of its kind in Southeast Asia, is set to feature a greater variety of new and innovative products from a wide range of suppliers and four country halls at its 23rd annual edition coming March.

Organised by UBM Malaysia, MIFF 2017 is again fully-booked and pre-registered visitor numbers are running strong for the four-day event taking place at Putra World Trade Centre (PWTC) and MATRADE Exhibition and Convention Centre (MECC) from March 8 to 11.

 

The trade show which recorded US$908 million sales in 2016 will feature 500 companies and attract an estimated 20,000 buyers from 140 countries and regions.

MIFF 2017 continues to benefit from the cross-promotion of the trade show across UBM and Alibaba.com platforms as a result of an “online and offline” collaboration to create the next generation of B2B trade sourcing experiences.

Around 70 percent of exhibitors are Malaysian companies while the rest are from overseas including from China, Taiwan, Japan, Indonesia, South Korea and Vietnam.

“There will be a lot of new products releases during MIFF 2017 based on the product range indicated by exhibitors. The new products and design are very refreshing; this is great for buyers. Many companies are seeing this as an opportunity to boost their visibility and increase business leads because they want a bigger footprint in 2018 when MIFF expands to 100,000 sqm at the new Malaysia International Trade and Exhibition Centre (MITEC) and PWTC. We are also seeing very good numbers from pre-registration from over 100 countries so far,” says MIFF General Manager, Karen Goi.

 

MIFF 2017 will feature a dedicated segment – MIFF OFFICE to showroom the biggest range of office solutions with 130 companies at PWTC.

Malaysian companies which would be participating in MIFF 2017 include well-known exporters such as Merryfair Chair System, Euro Chair, Poh Huat, Soon Her Sing Industries, Oasis Furniture and Safari Office System.

The China Hall will be larger with over 150 companies as more furnishing exhibitors are coming from southern Guangdong province led by the China Council for the Promotion of International Trade, Guangzhou Council (CCPIT
Guangzhou).

Other attractions are the Taiwan Hall with 30 companies and the Muar Hall, organised by the Muar Furniture Association and a strategic partner of MIFF, will feature over 80 member companies.

Overseas visitors are eligible to attend Buyers Night gala, access to International Buyers Lounge and discounts on hotel rates and airport transfers.

About MIFF
The Malaysian International Furniture Fair (MIFF) is an export-oriented furniture trade show held annually in Kuala Lumpur, Malaysia. It is also a global leading trade show approved by UFI, The Global Association for Exhibition Industry. Since 1995, MIFF has nurtured invaluable partnerships between thousands of buyers and furniture makers across the globe. Buyer registration and a preview of products from exhibitors are available at www.miff.com.my. Also, check out the website for more updates on MIFF 2017 and free subscription to the MIFF e-newsletter.

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