PO Financials (EV).xls

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R
1		Ad inventories	CPM (Average)	Av. Impressions ('000)	Av. Impressions ('000)	Av. Impressions ('000)	Av. Impressions ('000)	units available	Impressions filled	Ads $	No. of events	Estimated attendants per event	Price per person	Sponsorship per event	Event $	No. of job listing (annual)	Price per listing	Jobs $

2				Q1	Q2	Q3	Q4
3	Y1	Leaderboard	$8.50	500	550	605	665.5	1	15.00%	$8,876	0	0	0	0	0	0	0	0
4		Right hand rectangle	$2.50	500	550	605	665.5	3	15.00%	$7,832
5		Skyscrapper	$3.50	500	550	605	665.5	1	15.00%	$3,655
6		Right hand square	$1.50	500	550	605	665.5	10	15.00%	$15,663
7		RSS	$5.00	30	33	36.3	39.93	1	0	$0
8										$36,026
9				Q1	Q2	Q3	Q4
10	Y2	Leaderboard	$8.50	799	958	1,246	1,620	1	50.00%	$58,934	2	300	$10	$3,000	$12,000	200	$50	$10,000
11		Right hand rectangle	$2.50	799	958	1,246	1,620	3	50.00%	$52,001
12		Skyscrapper	$3.50	799	958	1,246	1,620	1	50.00%	$24,267
13		Right hand square	$1.50	799	958	1,246	1,620	10	50.00%	$104,002
14		RSS	$5.00	100	120	144	173	1	100.00%	$8,052
15										$247,256					$12,000			$10,000
16				Q1	Q2	Q3	Q4
17	Y3	Leaderboard	$8.50	2,105	2,737	3,558	4,626	1	80.00%	$265,736	3	1000	$10	$10,000	60000	500	$50	25000
18		Right hand rectangle	$2.50	2,105	2,737	3,558	4,626	3	80.00%	$234,473
19		Skyscrapper	$3.50	2,105	2,737	3,558	4,626	1	80.00%	$109,421
20		Right hand square	$1.50	2,105	2,737	3,558	4,626	10	80.00%	$468,946
21		RSS	$5.00	225	292	350	421	1	100.00%	$19,315
22										$1,097,891					$60,000			$25,000
23
24		P&L					Cashflow					Balance
25			Y1	Y2	Y3			Y1	Y2	Y3			Y1	Y2	Y3
26		Annual Rev.	$36,026	$269,256	$1,182,891		Cash received	$100,000	$0	$0		Asset
27							Cash sales	$36,026	$269,256	$1,182,891		Cash	$55,946	$109,282	$973,309
28		Op. Cost (Monthly):					Subtotal Cash from ops	$136,026	$269,256	$1,182,891		Total	$55,946	$109,282	$973,309
29		Willis	800	1600	5000		Expenses	$80,080	$215,920	$318,864
30		Chief Editor	3500	4200	5040		Net Cash flow	$55,946	$53,336	$864,027		Equity	$100,000	$55,946	$109,282
31		China writer	1000	1200	1440		Starting Balance	$0	$55,946	$109,282		Profit (loss)	-$44,054	$53,336	$864,027
32		Jap writer	1000	1200	1440		Cash Balance	$55,946	$109,282	$973,309		Total	$55,946	$109,282	$973,309
33		Indonesia writer	300	360	432
34		India writer	500	600	720							Liability
35		New writers	0	5000	7500							Total	0	0	0
36		Sales person	0	3000	5000
37		Server & Misc.	200	400	800
38		Development cost	10000	10000
39		Monthly Op. Cost (in USD)	$5,840	$14,048	$21,898
40		Annual Op. Cost	$80,080	$215,920	$318,864
41		Profit (loss)	-$44,054	$53,336	$864,027
42
43		BEP (months)	22
44		ROI in 3 years	873%
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