http://www.jeffbullas.com/ How To Develop a Fan Base On Facebook and Twitter & Launch and Promote Your Next Book With Social Media. We look at the major social media platforms and look at different tactics to market your book or ebook with social media including YouTube. This can be for self publishers or in conjunction with a publisher. Includes Two Author Case Studies 1. Guy Kawasaki -"'Enchantment" 2. Tim Ferriss - "The 4 Hour Work Week"