The Apprentice hopeful stripped off for this hot photo-shoot that will have fans of the show admiring her body as well as her business brain.
And she has no qualms about peeling off for glam pics as she feels happy in her own skin.
Clothing company owner Frances, 25, says: "I feel bloody good in myself – what’s the harm in that?
"We should be saying: 'Be confident in your body. Own it.'"
The Nottingham-born former model has had mixed fortunes on the hit BBC One show, but made it into the Final Five.
Last week, Frances was tasked with singlehandedly taking on the branding for Team Titans' disastrous Colony orange gin.
She found herself on the losing side for a record eighth week as Titans raised just £5,280, compared to Team Nebula's £71,400.
But Lord Sugar decided to fire Trishna Thakrar and take Frances through to tomorrow's semi-final.
Frances previously won as a project manager during a selling task in Poole harbour in Dorset, where her team brought in £40,000.
Away from Lord Sugar’s boardroom, she is wife to Scunthorpe footballer Neal Bishop, but describes herself as the "antiWAG".
They have a three-year-old-son together, Oscar.
Frances, who now lives in Doncaster, began modelling at 16 after her mum suggested trying it to boost her confidence.
She is a former Miss Nottingham and competed in 2013's Miss Great Britain pageant.
At the age of 20 she set up her own company, Bella, to run pageants for women who didn't fit into the stereotypical beauty queen look.
This included contests for those under 5ft 5in and for curvy women above a size 10.
Frances also went to Durham University to read philosophy and politics, but dropped out to pursue her business interests.
Her current business, Pud! is a children's clothing boutique with stores in Newark, Notts, and Doncaster.
She describes herself as a "pocket rocket" who lives by the rule "kill them with kindness".
The Apprentice continues tomorrow with the terrifying CV round, where Lord Sugar's experts Karren Brady and Claude Littner grill the five remaining contestants on their background and business plans.
The other entrepreneurs still in the running for Lord Sugar's £250,000 partnership are Alana Spencer, Grainne McCoy, Jessica Cunningham and Courtney Wood.
Three of the contestants will be eliminated in tomorrow’s show.
The two finalists will then go head-to-head in a two-hour final, which will be shown on Sunday at 9pm on BBC One.
