Freight Expectations

Tesla's Truck Is All About the Journey

Yet another blue-sky project adds to the hype, but also the headaches.
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If you're buying more Tesla stock on Friday because of Thursday night's big electric-truck reveal, then you may be experiencing a strange form of financial déjà vu.

Because if you already owned Tesla Inc.'s stock, then you had already bought into the electric truck -- just as you had already bought into the Powerwall, the electric minivan, some kind of robo-taxi business, solar roofs and, crucially, mass production of the Model 3 car.