The body positive movement is growing thanks to inspirational role models like Iskra Lawrence, who refuses to let her images be edited.
So it might come as a surprise that fellow plus-size influencers Diana Sirokai and Callie Thorpe actually asked their photographer airbrush them.
Their snapper Karina Poltavtceva used Photoshop to heavily retouch an image of the two beauties, making them barely recognisable from their former selves.
But Diana and Callie wanted to prove that the images we see in magazines are so far removed from reality, meaning it’s unachievable and unrealistic to match up to the beauty standard.
Sharing the before and after images on Instagram, Callie said: “It's no wonder women are laden with insecurities.
“For years we have been subjected to perfect airbrushed and often altered images across the media.
“Whilst Photoshop has its place and need in some parts of industries this is the extreme when it comes to editing, it just goes to show how much we can really alter ourselves.
“I think @dianasirokai and I look perfect just as we are, two friends smiling for a photo.
"We want to show women that it's okay to look 'normal' to have cellulite, stretch marks and tummies that aren't flat and toned.
“Be happy with you who you are and the skin you are in. Thank you to @photo_karizza for creating these for us.”
Diana also posted the photo and shared a message with her 500,000 followers.
She said: “I have to say we look amazing both ways.
“The purpose of this was to show you all how magazines and the media takes editing to a different level.
“Models and celebrities do not even look like their selves. We live in such a fake world its time to bring real back. Own who you are and slay.”
Callie, 28, recently responded to body-shamers who left cruel comments on her Instagram bikini snaps.
After jetting off to Mexico on honeymoon, she posted some blissful photos but was trolled for being “fat”.
Hitting back at her haters, Callie said: “So I have extra weight, I also have ridiculously wonderful friends, a great job and a person that loves me.
“All of me from head to toe, big or small, fat or thin. I have a constant, loving kind, companion, to travel with, to laugh with to ease the pain during the bad times in life.
“Sadly all you have is anger and hatred.
"So I'll take being fat, I'd rather be overweight and full of love than an image of perfection and lonely.”
