[Press Release:]

(Clifton Park, NY) – Shmaltz Brewing Company takes the pairing of craft beer with your favorite foods to the next level with the release of their latest collaboration beer: Pastrami Pils (5.5% ABV). With Chanukah around the corner, what better way to kick off the month of December then with a truly collaborative beer between Shmaltz Brewing and one of the East Coast’s most beloved beer bars Barcade for a never-attempted-before pastrami inspired beer. Pastrami Pils will be available exclusively at Barcade locations with launch events taking place on the following dates: Jersey City, NJ (Dec. 8), Philadelphia, PA (Dec. 10), New Haven, CT (Dec. 15), Brooklyn, NY (Dec. 16), and New York City (Jan. 14, 2017: National Pastrami Day). Pastrami Pils is available on draft only.

Pastrami Pils summons savory sensations reminiscent of your favorite pastrami sandwich. Shmaltz Head Brewer Richie Saunders brews the beer with caramel, Munich and Pilsner malts to provide light, toasted bread flavors complete with caraway seeds for the complete rye bread experience. To provide the best pastrami flavors, he took a pinch of kosher salt, a dash of pepper, and some smoke to wrap together the best pastrami characters. With no pastrami sandwich complete without fresh horseradish, he had to add that to the beer.

“Look for a clean golden beer with a fluffy white head that will give off the aromas of a fresh, yet cold pastrami sandwich,” says Saunders. “The flavor of the beer will be crisp and drinkable with a just a touch of heat from the horseradish while welcoming notes of spice from the caraway. As a perfect meal in a glass, you can have more than one before you feel full!”

Paul Kermizian, CEO and Co-Founder Barcade, adds, “We’re very excited to debut our latest collaborative beer, Pastrami Pils. Barcade has been doing this exclusive beer series since 2010 and we’ve been fortunate enough to partner with many of our favorite breweries on some adventurous and very weird beers. Shmaltz has been brewing really great, inventive styles for years and so they were a perfect fit for us to partner with on something as unusual as this. Although we initially wanted to brew a beer with actual pastrami, they smartly convinced us that they could pull off the flavors of pastrami without actually using it. Everyone is probably better off with this version!”

Jeremy Cowan, Founder and Owner of Shmaltz Brewing, comments, “Pastrami is my birthright. Beer is my passion and 20 years of my life and career. Barcade has been the home of so many great Shmaltz Brewing bashes and casual hangouts — one of our very favorite craft beer homes! The perfect pairing for our first ever custom recipe at the new brewery. As the good book says, kinda, ‘Eat, Drink and be Merry for tomorrow we shall… have to go to work — and do it all over again.’ Lucky us – L’Chaim!”

Stop in to a Barcade location near you to satiate your mouthwatering appetite for a delicious new creation, Pastrami Pils.

About Barcade
Barcade is a combination bar and arcade with a focus on classic video games and American craft beer. There are locations in New York, New Jersey, Philadelphia and Connecticut, owned by four friends: Paul Kermizian, Pete Langway, and brothers Kevin and Scott Beard.

The original Barcade was opened in 2004 in a former metal shop on Union Avenue in Williamsburg, Brooklyn. At the time of the opening, Kevin and Scott were working in graphic design, Paul in film and television, and Pete in advertising. Paul had just completed directing the feature film “American Beer,” a road trip documentary profiling the American craft beer industry, and the friends were spending time drinking craft beer and playing the classic 1980’s video games that lined the walls of Paul’s Williamsburg loft.

Those beer and game filled nights inspired the group to open a neighborhood bar centered on American craft beer and classic video games. They quit their day jobs, maxed out their credit cards and began work on Barcade. The friends did most of the construction themselves, keeping the look of the warehouse and garage that the space had been, and the bar opened in the fall of 2004. The company registered a federal trademark in 2007 for the name Barcade.

They expanded in 2011, opening two new locations; one in downtown Jersey City and another in the Fishtown neighborhood of Philadelphia. In 2014, Barcade opened its fourth and fifth locations, both in Manhattan, on West 24th Street in Chelsea and on St. Mark’s Place in the East Village. Barcade’s sixth location was opened in New Haven, CT in the spring of 2016.

About Shmaltz Brewing Company
Founder and owner Jeremy Cowan established Shmaltz Brewing in San Francisco in 1996. The first 100 cases of He’brew Beer® were hand-bottled and delivered throughout the Bay Area from the back of his Grandmother’s Volvo. Shmaltz Brewing now sells He’brew Beer across 35 states, through 40 wholesalers and in nearly 5,000 retailers.

After 17 years of being an outspoken cheerleader for contract brewing, Cowan and staff opened their own New York State production brewery in 2013 in Clifton Park, 10 minutes north of Albany. Shmaltz’s home boasts a 50-barrel brewhouse with 30,000 barrels of annual capacity and packages a diverse and tasty variety of core and seasonal favorites in 12 and 22-ounce bottles and kegs. The Shmaltz Tasting Room is open five days a week (Wed-Sun) and offers tours, barrel-aged previews, beer-to-go, and special releases.

RateBeer.com ranked Shmaltz as one of the “Top 100 Brewers in the World” in 2013, and the brewery brought home 10 gold and 6 silver medals from the World Beer Championships in the past several years.