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Crowdstart: The Ultimate Guide to a Powerful & Profitable Crowdfunding Campaign Paperback – October 21, 2016

by Ariel Hyatt (Author)
4.5 4.5 out of 5 stars 68 ratings
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Want to rock a crowdfunding campaign? You're in luck! The game changer that allowed author Ariel Hyatt to take her brand and business from $500K to $1 million per year was raising money specifically, a crowdfunding campaign which raised over $60,000. Ariel already had a successful and profitable business, but it was the extra cash that helped her put strategies into place and create products that made a massive impact. In CROWDSTART, Hyatt has culled everything she's learned about running a successful crowdfunding campaign and coaching others do the same. The book outlines includes killer strategies, sample emails, social media posts and a day by day action plan that takes you through your entire campaign. CROWDSTART really is the ultimate guide.
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  1. Print length
    286 pages
  2. Language
    English
  3. Publication date
    October 21, 2016
  4. Dimensions
    6 x 0.65 x 9 inches
  5. ISBN-10
    098952101X
  6. ISBN-13
    978-0989521017
  7. See all details
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The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.

Editorial Reviews

Review

Crowdfunding is an increasingly essential tool for entrepreneurs - but it's not as easy as it looks. Ariel Hyatt is an experienced digital strategist who has created an invaluable guide for aspiring crowdfunders. Following her sage advice will save you countless headaches and help you craft smart, strategic campaigns that get funded. --Dorie Clark, Author of Stand Outand Reinventing You

Amazing how-to guide that is so specifically helpful, it'll make you leap into action immediately. Highly recommended. --Derek Sivers, CD Baby Founder, Author of Amazing Things Will Happen

Crowdstart is a conversation with a passionate, successful entrepreneur who anticipates our needs, fears and dreams. Her goal for crowdfunding is to be powerful AND profitable. I had doubts. Now I don't! --L.J. Rittenhouse, Author of Investing Between the Lines

About the Author

Ariel Hyatt has been a fierce entrepreneur for more than 20 years and runs Cyber PR®, a dynamic social media & content strategy company based in Brooklyn. Her agency places clients on blogs & podcasts, establishes their online brands, and coaches them to create authentic relationships. She has spoken in 12 countries and is the author of four books on social media for artists, two of which have hit number one on Amazon.

Product details

  • Publisher ‏ : ‎ Hunter Cat Press; 1st edition (October 21, 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 286 pages
  • ISBN-10 ‏ : ‎ 098952101X
  • ISBN-13 ‏ : ‎ 978-0989521017
  • Item Weight ‏ : ‎ 15.2 ounces
  • Dimensions ‏ : ‎ 6 x 0.65 x 9 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 68 ratings

About the author

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Ariel Hyatt

Ariel Hyatt

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Ariel Hyatt runs Cyber PR Music, an artist development, social media & content strategy firm. Her agency just celebrated 25 years in business and she and her all female team of women who get sh-t done run digital PR campaigns and advise on how to create online influence and release impactful projects. She has spoken in 12 countries to over 100,000 creative entrepreneurs and is the author of five bestselling books on social media, marketing, and crowdfunding including Cyber PR for Musicians, Music Success in 9 Weeks, and Crowdstart. Her newest Book The Ultimate Guide to Music Publicity comes out June 17, 2021.Ariel proudly serves on the board of Women In Music, Sweet Relief Musicians Fund and on the East Coast Board of The T.J. Martell Foundation. She is an obsessive world traveler, an enthusiastic foodie, a chocolate chip cookie baker, and a 1980s lunchbox collector. She is a born and raised New Yorker. She lives in NYC and Lee, MA with her husband, son and their gray tabby Hunter C. Thompson (the C. stands for cat).

Customer reviews

4.5 out of 5 stars
68 global ratings

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Customers say

Customers find the book provides useful advice and guidance for crowdfunding. They find the content concise, practical, and easy to follow with a clear road map. The book is described as fantastic, masterful, and a must-read for anyone running a crowdfunding campaign.

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Information qualityEase of useReadabilityCrowdfunding success
18 customers mention "Information quality"18 positive0 negative

Customers find the book provides useful advice and practical tips. They say it's helpful and a must-read for anyone working in marketing.

"...This is a gold mine of information...." Read more

"...Crowd Start is full of literal and actionable steps to obtain real time results...." Read more

"...book has A LOT of detailed information and insight on the general principles of crowd development using social media, maintaining a crowdfunding..." Read more

"Fantastic book. Sets you up for success in all phases of a crowdfunding campaign...." Read more

16 customers mention "Ease of use"16 positive0 negative

Customers find the book concise and easy to follow. They appreciate the clear road map with action plans to achieve their goals. The book provides a good work flow and practical advice for organizing a campaign.

"...of what it takes to be successful with a clear road map in organizing your own campaign. I have other books and articles on the same subject...." Read more

"...Crowd Start is full of literal and actionable steps to obtain real time results...." Read more

"...You get a proven, actionable plan. Well worth the price...and then some." Read more

"Good: This book has A LOT of detailed information and insight on the general principles of crowd development using social media, maintaining a..." Read more

12 customers mention "Readability"12 positive0 negative

Customers find the book easy to read and well-written. They say it provides a proven, actionable plan that is reliable and easy to follow.

"...I have other books and articles on the same subject. This one is masterful." Read more

"...a crowd-funding campaign (or even just considering one), this book is a must-read...." Read more

"...Overall, though, this is a great book that should help any newbie to the crowdfunding process overcome the first hurdle, taking the first step...." Read more

"Fantastic book. Sets you up for success in all phases of a crowdfunding campaign...." Read more

8 customers mention "Crowdfunding success"8 positive0 negative

Customers find the book helpful for running a successful crowdfunding campaign. They mention it provides a guide to using social media, maintaining a crowdfunding platform, and a step-by-step timeline for a 30-day campaign. The book is a must-read for anyone running a crowdfunding campaign and expert insight for newbies scared of crowdfunding.

"A must read for anyone wanting to raise money, especially in the music business. How good is it?..." Read more

"...principles of crowd development using social media, maintaining a crowdfunding platform, and a step-by-step timeline for a 30-day campaign...." Read more

"This book will be your guide to a successful crowdfunding campaign ...." Read more

"This primer on how to run a successful crowdfunding campaign is a must have...." Read more

Funding your Dream
5 out of 5 stars
Funding your Dream
Ariel Hyatt has taken her years of experience coaching her clients, her genuine desire to connect them with their fan base and channeled this into the detailed steps you need for a successful crowdfunding campaign. She truthfully breaks down what crowd funding is and isn't, so you can get to funding your dream!
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Top reviews from the United States

  • Charles E, Million
    5.0 out of 5 stars Don't think about doing a fundraising campaign without this book
    Reviewed in the United States on November 19, 2016
    Verified Purchase
    A must read for anyone wanting to raise money, especially in the music business. How good is it? I just bought a second copy for my artist because I don't want to give her mine. This is a gold mine of information. Step by step examination of what it takes to be successful with a clear road map in organizing your own campaign. I have other books and articles on the same subject. This one is masterful.
    One person found this helpful
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  • Naomi A. Hattaway
    5.0 out of 5 stars A MUST read if you want your crowdfunding campaign to be a success!
    Reviewed in the United States on October 28, 2016
    Verified Purchase
    Ariel takes the task of crowdfunding your dreams and not only walks the reader through the process, but explains the "why" behind the reasons crowdfunding can be successful. Not simply a workbook full of checklists, but a book that will empower you not only rock your crowdfunding campaign but more importantly, build a fan base, a tribe, a group of supporters that will impact you long after your campaign has ended.

    I purchased the book halfway through my own crowdfunding campaign and was looking for help punting the campaign over the finish line (with about a month remaining). Crowd Start is full of literal and actionable steps to obtain real time results. By using the timeline, the chapter on "Assets" and utilizing Ariel's roadmap, I have been filled up with all of the knowledge I need to carry this campaign through to fruition and success!

    Highly recommended reading whether you're just dreaming about a kickstarter, indie-go-go or other crowdfunding platform campaign or right in the thick of it.
    4 people found this helpful
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  • SWM
    5.0 out of 5 stars A "Must Read" If You're Considering a Crowd Funding Campaign
    Reviewed in the United States on November 29, 2016
    Verified Purchase
    I'm only about halfway through this book, but I can already say that if you are starting a crowd-funding campaign (or even just considering one), this book is a must-read. It seems that too many people don't properly prepare for such a campaign, and there's must work to do prior to launch. "Crowd Start" essentially gives you the road map and timetable regarding what you need to accomplish, and when.

    And author Ariel Hyatt knows what she's talking about - she successfully completed her own crowd funding campaign, and has guided clients at her PR agency through the process as well. You get a proven, actionable plan. Well worth the price...and then some.
    One person found this helpful
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  • Charles T Franklin
    4.0 out of 5 stars Decent book with a very detailed step-by-step timeline & expert insight for newbies scared of crowdfunding
    Reviewed in the United States on February 4, 2017
    Verified Purchase
    Good: This book has A LOT of detailed information and insight on the general principles of crowd development using social media, maintaining a crowdfunding platform, and a step-by-step timeline for a 30-day campaign. If you want to launch a crowdfunding campaign, this book will tell you literally what emails to send, how many Tweets you should send per day, and what kind of content you should provide at key milestones

    Needs work: The first issue is timing. The book throws a lot of "to-dos" at a prospective individual or business who wants to use crowdfunding. While the book mentions that you need a team, it doesn't provide a template for managing the time commitment within that team. In other words, some information on how the workflow process looks like in a potential crowdfunding might be helpful.

    The second issue is more information on adaptability. The book does an incredibly great job of telling you what you should do, but it doesn't address any obstacles. I would be interested in reading stories about failed crowdfunding campaigns as well as those that looked like they would fail but didn't.

    Overall, though, this is a great book that should help any newbie to the crowdfunding process overcome the first hurdle, taking the first step. Ariel Hyatt's confident expertise and really helpful information should be just the thing to ease any fears.
    5 people found this helpful
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  • Zak Sloan
    5.0 out of 5 stars Fantastic book. Sets you up for success in all ...
    Reviewed in the United States on September 12, 2017
    Verified Purchase
    Fantastic book. Sets you up for success in all phases of a crowdfunding campaign. My favorite think that Ariel Hyatt does is give you actionable steps to take NOW. No matter where you are in your career this book can help you. I plan on rereading this about 2 months before I start a crowd funding campaign so that I can make sure I'm not missing anything. Exceptional.
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  • Ali Julia
    3.0 out of 5 stars Okay - an idea of how much work is on your plate
    Reviewed in the United States on February 16, 2019
    Verified Purchase
    The author teaches you how to use crowdsourcing to stir desire in potential buyers before the product or project exist. She starts with defining crowdfunding and on history of crowd sourcing which was somewhat curious but not useful in a practical way. The book improves when she goes on to details of day-by-day management of your crowd sourcing campaign.

    There is a mention of Google Adwords, YouTube, Facebook, Pinterest. The information is pretty basic, but if you are not familiar with these platforms it is useful. The author includes templates for emails for various actions on the campaign and a calendar of what to do in days prior to to kick off.

    The book has formatting issues, for example the section subjects appear in the tiny font (smaller than the regular sized text of the chapter).

    Overall, the book gives you an idea of what do on various stages of the project and gives an idea of how much work is on your plate if you want to use crowdsourcing campaign.

    Ali Julia review
    One person found this helpful
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  • Sarah
    5.0 out of 5 stars This book is a MUST read for crowdfunding success!
    Reviewed in the United States on February 6, 2017
    Verified Purchase
    Want to create a crowdfunding campaign? Look no further, in this book Ariel is able to take one through an easy to read, step-by-step guide on how to create a crowdfunding campaign that is, here's the best part, SUCCESSFUL! Clear, concise and empowering, this book is a MUST buy and read!
    One person found this helpful
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  • Kiko
    5.0 out of 5 stars But what I like the most is that Ariel gets personal
    Reviewed in the United States on November 22, 2016
    Verified Purchase
    This book will be your guide to a successful crowdfunding campaign . It structures a well detailed road map with action plans to get your goal before and after the start of the crowdfunding campaign .
    But what I like the most is that Ariel gets personal , she shares her story and will make you thing about your own fears and insecurities .
    One person found this helpful
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Top reviews from other countries

  • Benjamin Lee
    5.0 out of 5 stars Useful and engaging
    Reviewed in the United Kingdom on March 15, 2017
    Verified Purchase
    Was really helpful tool in the build up to me launching. A nice reference. Well written with a nice balance of a personal yet Profesional tone. Happy I bought it!
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