Microfood Indonesia

Creative Agency: Sabik Design
Designer: Hannah Hart
Project Type: Produced, Commercial Work
Client: Microfood Indonesia
Location: Bali, Indonesia
Packaging Contents: Microgreens, Kombucha
Packaging Substrate / Materials: Plastic, glass bottle
Printing Process: Digital Printing

Microfood Indonesia is a company founded in 2016 by Indonesian mother & daughter. They cultivate high-quality organic microgreens and other healthy food & beverages such as kombucha and kefir. Their mission is to deliver high quality microgreens and other fresh produce throughout Indonesia with affordable prices and international quality. Microfood’s credibility has given them the privilege to stock some of the most well known restaurants and cooking shows (i.e. Iron Chef Indonesia) with the freshest microgreens. Our challenge was to create a logo that embodied the essence of the company while also creating cohesive packaging across their many products. They came to us wanting packaging that felt organic and home-grown to embody their mission and create that natural feel.

What’s Unique?
This project was created in house from start to finish. We collected the microgreens and arranged them into wreaths on a black back drop and photographed them. There was no stock photography used. Each typographic component of all the packaging was drawn by hand. First taking to our sketchbooks and sketching page after page until it felt right. The design was then vectorized and perfected to create the beautiful design.