SearchLove London 2016 | Bas van den Beld | The Secrets of Storytelling
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“Storytelling” is hot. It’s useful and fun. Yet most marketers fail to make the most out of it. Storytelling is more than just talking about your businesses. It is content marketing combined with psychology. Bas van den Beld will take you on a surprising trip through storytelling land. With great examples of stories combined with neuromarketing, Bas will show you the hidden secrets of storytelling.
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SearchLove London 2016 | Bas van den Beld | The Secrets of Storytelling
- 1. @basvandenbeld Bas van den Beld, State of Digital www.basvandenbeld.com | www.stateofdigital.com The secrets of storytelling @basvandenbeld Speaking, Consulting, Publishing, Training Searchlove, 2016
- 4. I can’t choose between the different backpacks
- 8. @basvandenbeld Attention is a currency
- 9. @basvandenbeld We want to convince people our product is best
- 10. @basvandenbeld We heard storytelling will do the job
- 11. @basvandenbeld
- 12. @basvandenbeld
- 13. @basvandenbeld We don’t really understand how storytelling works
- 14. @basvandenbeld What can the right storytelling do?
- 16. @basvandenbeld Stories affects the mind
- 17. @basvandenbeld @stateofdigitalBas van den Beld – 2016 17 The subconscious mind determines what goes into the conscious mind
- 18. @basvandenbeld Stories can change people’s minds
- 19. @basvandenbeld A spoon full of story helps the data go down
- 20. @basvandenbeld The right story builds trust
- 21. 6 stories that help you create the perfect story
- 22. @basvandenbeld Story 1: Building Trust
- 23. @basvandenbeld
- 24. @basvandenbeld Story takeaways ★ You want to build trust ★ People warm to you very quickly if you open your eyes, ears, and heart to their culture ★ Look beyond the obvious and pay attention to details ★ Their past determines how they receive and picture your story ★ The more personal, the better
- 25. @basvandenbeld Story 2: Filling in the gaps
- 26. @basvandenbeld
- 27. @basvandenbeld
- 28. @basvandenbeld Story takeaways ★ People fill in the gaps ★ We all listen to stories in a different way ★ Let your audience be a fly on the wall
- 31. @basvandenbeld
- 32. @basvandenbeld
- 33. @basvandenbeld
- 34. @basvandenbeld
- 35. @basvandenbeld Story takeaways ★ People have different perspectives ★ Even though you are the expert, it doesn’t mean you are right ★ Metaphors help make a story clearer ★ Context means everything
- 36. @basvandenbeld Story 4: The hero and the villain
- 37. @basvandenbeld A hero can have many shapes
- 38. @basvandenbeld
- 39. @basvandenbeld
- 40. @basvandenbeld Story takeaways ★ A story needs a hero
- 41. @basvandenbeld You are not the hero, you are Yoda
- 42. @basvandenbeld Story takeaways ★ A story needs a hero ★ Make people recognise themselves ★ Find a common enemy
- 43. @basvandenbeld
- 44. @basvandenbeld Story 5: Your story
- 45. @basvandenbeld
- 46. @basvandenbeld
- 47. @basvandenbeld Story takeaways ★ Everyone has a story to tell ★ People don’t care about how until they understand why ★ Build suspense
- 48. @basvandenbeld Story 6: It doesn’t have to be (about) you
- 49. @basvandenbeld
- 50. @basvandenbeld Story takeaways ★ Let others tell your story ★ Delivery is important ★ Bring emotion to the story
- 51. @basvandenbeld Bonus story: Papa Johns
- 53. @basvandenbeld
- 54. @basvandenbeld
- 56. @basvandenbeld
- 57. @basvandenbeld Create a story that fits your audience
- 58. @basvandenbeld
- 59. @basvandenbeld I tweet, share, and write about this stuff. Get regular updates by subscribing here: http://std.al/joinstod Have Bas speak or train at your even or company consult? Get in touch! Bas van den Beld www.basvandenbeld.com www.stateofdigital.com nl.linkedin.com/in/basvandenbeld @stateofdigital @basvandenbeld Bas teaches public speaking: http://std.al/speakbas