If you're somewhere you're not meant to be, the last thing you want to see is a massive TV camera pointed in your direction.
Just take the man holding the phone in the video below, taken from a post-game interview with Alabama's head coach Nick Saban on Sunday:
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Oh. Dear.
We don't know exactly why the guy wanted to hide from the camera, but if his aim was to slip off without anyone noticing it clearly didn't work. The clip was shared on Twitter on Monday, and it's since racked up over 25,000 retweets.
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So many retweets, in fact, that the man himself -- sports journalist Manuel D. DeLeon -- eventually came forward.
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Luckily, DeLeon clearly saw the funny side of the whole thing.
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The lesson: if you're trying to evade a camera in non-suspicious fashion, don't keep staring back at it.
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Topics X/Twitter