"Brand strategy and innovation is a dynamic and growing practice of great variety. There is a huge demand for a consolidating publication that brings together the very best from the field. Journal of Brand Strategy is the most essential read today."
Journal of Brand Strategy is the world's leading professional and research journal publishing in-depth, peer-reviewed articles and case studies on all aspects of brands.
Guided by a senior Editorial Board, consisting of leading branding experts, each quarterly 100-page issue – published in print and online – provides detailed, practical articles from leading branding professionals on innovative strategies, techniques and trends, together with the latest applied research in branding and detailed analysis of how leading brands are managed around the world. It does not publish advertising and all content is peer-reviewed to ensure that it is of direct, practical relevance to those working in the field.
Journal of Brand Strategy has been accepted for inclusion in the abstract and citation database Scopus. Journal of Brand Strategy is listed in Cabells' Directories of Publishing Opportunities.
Articles address key topics including:
Rather than publishing advertising or the ‘bite-sized’ articles all too common on the internet, Journal of Brand Strategy seeks to focus on the key issues facing branding in today’s economic climate, convening the industry around its core concerns by enabling high quality dialogue between leading brand owners, branding and marketing agencies, consultants, service providers and academics.
Essential reading for Senior Management, Heads of Branding, Heads of Marketing, Marketing Directors, Brand Managers and Marketing Managers, as well as SVPs, EVPs, VPs, Departmental Heads, Directors and Senior Managers in:
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Journal of Brand Strategy has been accepted for inclusion in the abstract and citation database Scopus.
Listed in Cabell's Directories of Publishing Opportunities