More than 50 years ago, U.S. President John F. Kennedy captured the world’s imagination when he said, “This nation should commit itself to achieving the goal, before the decade is out, of landing a man on the moon and returning him safely to the Earth.” And thus, the term moonshot entered the lexicon as shorthand for “a difficult or expensive task, the outcome of which is expected to have great significance.”
What a Good Moonshot Is Really For
An intelligent way to build a bridge from the short term to the long term.
May 14, 2013
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New!
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.