The behavior is a blur between punk fashion and commune. Like punks, mass hoarders implicitly critique capitalist values by inventing a playstyle that elevates self-expression, personal goals, and nontraditional desires. But this practice is communally rather than rebelliously focused: they create a mutually supportive subculture in which the profit motive is derailed in favor of a rigorous sense of fairness. Through this combination, the fans turn an app designed to stress profit and acquisition and to minimize personality into a space where both clear identities and fair play can rule. They create pockets of humanity and humane behavior in a digital world where those sentiments were (perhaps intentionally) omitted.
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