We have been talking a
lot about Email marketing and factors around it. Though we have not talked
about one important thing and that is your Affiliate newsletter. When you are
trying to sell something to your Email subscribers, there are certain elements
which increases the chance of conversion.
Even though social media
and blogging have become the go-to tools for Internet marketing, email
newsletters remain one of the most powerful weapons in an affiliate marketer’s
arsenal. Why? Because an Internet marketing newsletter will not only give you a
forum to showcase your product, but build a strong, ongoing, multi-part
storyline on where your product came from, how to use it, and what others are
saying about it.
By adding social sharing
links to your affiliate newsletter, email campaigns can effortlessly and
inexpensively bring in brand new clients and new business. If you’re not sure
what to put in your affiliate marketing mails, here are five topics to cover in
your emails:
Affiliate Newsletter essentials:
Product-related buzz
Is the word about the
product you sell being spread all over the Internet? Find people who have good
things to say about your product on sites like Amazon and Yelp and add those
reviews to your newsletter. Look for clever YouTube videos that show how best
to use your product. Twitter is another good place to look for satisfied
customers. Anything that shows how effective your product is should be added to
your newsletter.
Instructional videos
All you need is a Flip
camera and some free editing software and you’ll be on your way to making a
video that will show your potential customers how useful the product you sell
can be. Keep in mind it the video doesn’t have to be long. Just demonstrate how
your product is used and a few ways it can make daily life easier. People are
more likely to buy a product that they have seen in action.
Product history
How is the product your
selling made? Why was it invented in the first place? Everybody loves a good
story. If the product you are marketing has one, you should share it with your
readers.
You would be amazed at
how many people will focus on the story behind the product as opposed to how
much the product costs. How did you get involved with the product you’re
selling? Let your readers know. The more personal the story, the more effective
it will be.
New and improved news
Has your product changed
recently? Perhaps there are new laws in effect that change how the product is
made or distributed. As an affiliate marketer it’s your job to keep your clients
in the know about any changes they should expect.
Subscribe to RSS feeds
that concern your product and visit the company website regularly to check on
any updates or news item they may be releasing. Not every product is perfect,
so be sure to focus on positive changes that improve the product you’re
marketing.
FAQs
In general, prospective
customers want to have all the information they can about a product before they
commit to buy. A “frequently asked questions” section to your new letter will
clear up any concerns your future customers may have about your product. The
more information available the better. People want to be knowledgeable about
the product they are investing in.
Keep your affiliate
newsletter full of strong, engaging content and your customer base is sure to
grow. Once you have sent your newsletter, convert it to a web page keep it
archived in your site. This will give your customers a chance to check out news
items or helpful tips they may have missed and can even increase your site’s traffic
and your sales via random web searches.
Source.......shoutmeloud
Diyyan Mehboob, Professional blogger in Pakistan. Started blog to complete my passion about blogging, Helping readers all around the world to solve problems about Wordpress, SEO and Online Earnings.
0 comments:
Post a Comment