U.S. smartphone subscriber share by operating platform 2012-2023, by month
Apple's global share remaining stable year-on-year.
Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than half of the market as of July 2023. Apple's share of the US market has risen steadily since early 2012, when it accounted for around 30 percent. This growth is not reflected in all markets, however, with