Photo of DJ Khaled by DeWayne J. Rogers
FORBES Hip-Hop Cash King DJ Khaled, hot on the heels of the release of his successful album Major Key, is getting ready to move his unique brand of DJ-slash-motivational speaker into a whole new realm: the printed page.
Crown Archetype, an imprint of Penguin Random House’s Crown Publishing Group, announced on Wednesday that they will be publishing Khaled's first book, to be called THE KEYS. The book, which will be out on Nov. 22, will share his "philosophy of success," according to a press release. He will also discuss the meaning and stories behind some of his now-ubiquitous catchphrases. THE KEYS will be written with journalist Mary H.K. Choi.
Regarding the book, Khaled wrote on Instagram, "THEY tried to hide the keys from me when I was coming up. Now I’ve mastered the keys and I want to let everybody know that these are keys from my perspective. This book will help you follow your vision as long as you have passion, dedication, blood, sweat and tears, and especially ignore when THEY try to bring you down. Major Key, I wish I had this book when I was coming up. This my passion pain success, blessing and more wins! We the best!"
The move into publishing is Khaled's latest gambit to expand his brand. In addition to music, he has become a culture force thanks in no small part to his popular Snapchat account. He has lately been in ads for Silk soy milk, Apple Music, and more.
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