Marketers Rejoice: Twitter No Longer Counts Photos, GIFs, Videos Toward 140-Character Limit

Starting today, the 140-character limit for tweets will only include text—as in letters, numbers, symbols or spaces. It's also letting you become a little more multimedia-happy. In the past, photos, GIFs, videos and polls counted against the 140 allotted characters, crunching one's ability to write. Now, Twitter users will be able to add such imagery without limiting the volume of their prose. 

The moves don't come as a huge surprise.