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http://www.wsj.com/articles/twitters-first-nfl-broadcast-wins-compliments-from-viewers-1474049321

Twitter’s First NFL Broadcast Draws Average Audience of 243,000

Thursday night’s game was a coming-out party of sorts for Twitter’s live-streaming strategy

Yoree Koh

and

Alexandra Bruell

Running back Matt Forte dove into the end zone during the New York Jets’ victory over the Buffalo Bills on Thursday. Photo: Tom Szczerbowski/Getty Images

Twitter Inc.’s high-profile debut live-streaming a National Football League game went off without a glitch Thursday night, but low viewership numbers indicate that most football fans still prefer to watch the game on traditional TV.

An average audience of 243,000 viewers per minute watched the New York Jets beat the Buffalo Bills via a live-stream broadcast on Twitter, according to the NFL. That pales in comparison with the average of 15.4 million people who watched the game on CBS and the NFL Network.

Twitter’s First NFL Broadcast Draws Average Audience of 243,000

Thursday night’s game was a coming-out party of sorts for Twitter’s live-streaming strategy

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