The Chevrolet Volt Might Become a Buick in China
The Chevrolet Volt could be called the Buick Velite in China.
According to Chinese website Autohome, Shanghai GM is considering branding the Chevrolet Volt as a Buick model in China, where the brand is more prestigious and sells in higher volume. The above photo reportedly was taken at China’s Ministry of Cars, where it approves new vehicles before they can be sold. As you can see, it’s the Chevrolet Volt we know it in the U.S., but it’s sporting Buick badging up front.
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What’s unclear is whether the Buick Velite would be produced in China or imported from the U.S. In the past, the American automaker tried to sell the imported first-generation Volt in China, but it was priced at around $79,000, making it too expensive to market.
[Source: Autohome]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Not bad, GM, not bad...
General Motors kept the Buick alive during the Obama bankruptcy, because The Communist Chinese leaders love Buicks, considering them better than even the Cadillac. So even though Pontiac sold more cars than Buick, Pontiac got the ax. After all we have to cater to our new owners. By the way, is the Volt going to be the albatross around the neck of GM that it is in the USA? Since the Volt was introduced several years ago, I have seen about 6 of them on the road. Not a very good seller as far as I can see. Do the Chinese get a huge tax break for buying this overpriced slug, like the Americans do? Will the Chinese willingly pay $79.000.00 for an electrified $24,000.00 Malibu?