U.S. online content engagement reasons 2015

Reasons for internet users in the United States to engage with digital content in 2015

CharacteristicShare of all online content moments
Entertainment 18%
Finding specific information 16%
To update socially 15%
Inspiration 15%
Feel-good 12%
To be in the know 10%
Comfort 7%
Connection 5%
Created with Highcharts 7.2.2Share of all online content moments18%18%16%16%15%15%15%15%12%12%10%10%7%7%5%5%EntertainmentFinding specificinformationTo update sociallyInspirationFeel-goodTo be in the knowComfortConnection
0%2.5%5%7.5%10%12.5%15%17.5%20%
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Sources

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Release date

December 2015

Region

United States

Survey time period

2015

Number of respondents

7,300 content moments

Special properties

content moments are defined as an occasion when a person engages with a specific form of content, such as an article, video or blog post

Supplementary notes

The source does not provide an exact date of survey.

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