Dunkin’ Plans to Ramp Up Cold Brew After ‘Very Strong’ Start
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Dunkin’ Donuts cold-brew coffee is hot.
Sales since the beverage’s nationwide introduction at the start of the month have been “very strong,” and parent company Dunkin’ Brands Group Inc. is now planning to continue the product and its advertising through the end of year, said Chris Fuqua, a marketing executive for the doughnut chain. The ads originally were supposed to wind down in September as the product was phased out, he said.