Retailers Ignore Most of America's Women
Plus-size is growing faster than other apparel, but chains neglect it.
This article is for subscribers only.
Retailers have a plus-size problem.
Clothing retailers across the board are struggling to grow sales as shoppers spend more of their money on electronics and experiences, rather than on threads. So you'd think, faced with a $20 billion market opportunity in a category outpacing the overall industry, retailers would be eager to jump on board. Not exactly.