Bugatti Actually Used a Veyron for Its Chiron Promotional Video

Jason Siu
by Jason Siu

When it came time to make a promotional video for the Bugatti Chiron, the French automaker had one problem.

Bugatti didn’t actually have a Chiron to use for its video, so instead, it turned to what it did have: a Veyron. The minds at the SLGH production studio were able to create a fake CG version of the Chiron by capturing video of the Veyron wearing tracking markers all over its body. Interestingly, this is the same Veyron that spy photographers caught testing and assumed was being used as a mule for the upcoming Chiron. In a way it was, but not how we originally assumed.

SEE ALSO: Listen to How Savage the Bugatti Chiron Sounds When It’s Revving

Just like the Mill Blackbird rig we reported on in late June that provides the basis to basically mimic any car with CG, technology has given us reasons to think twice before we accept what we see on video.

The Bugatti Chiron will be showcased this week at the 2016 Monterey Car Week, where AutoGuide.com will be reporting live.

[Source: SLGH via Sploid]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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