The Nissan Rogue is Helping Promote 'Rogue One: A Star Wars Story'
Nissan will be one of five major brands helping promote the upcoming Rogue One: A Star Wars Story film.
Lucasfilm has announced that it is teaming up with five of the world’s most well-known brands to launch an extensive global campaign for the upcoming movie opening on December 16. Joining Nissan is Duracell, General Mills, Gillette and Verizon. Each brand will have a specific, custom-designed campaign and innovative program that will complement the tempo and tone of the overall marketing campaign for the first-ever standalone Star Wars movie.
SEE ALSO: 2016 Chevrolet Equinox vs 2016 Nissan Rogue
Expect the Nissan Rogue to play a big role in the marketing campaign, considering its name and how it ties into the movie’s title. For last year’s release of Star Wars: The Force Awakens, Fiat Chrysler Automobiles (FCA) teamed up with Lucasfilm to create a Star Wars-themed campaign featuring multiple ads that brilliantly tied the cars to the movie.
“We are extremely pleased to be working with such a remarkable group of promotional partners for ‘Rogue One,'” said Lynwen Brennan, general manager of Lucasfilm. “This first in a series of Star Wars standalone films represents an exciting new era for both Star Wars and Lucasfilm, and the partners joining us on this exciting journey have each designed a stellar campaign capturing the spirit and camaraderie of ‘Rogue One.'”
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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