Self-promotion at its best. THINK PACKAGING, a packaging engineering agency in New Zealand, was started to address the problem of form being often overlooked in packaging design.
“Form plays a vital part in creating an outstanding piece of packaging. Unfortunately, it’s often overlooked. We started THINK Packaging to address this problem. It wasn’t just the fame, money and hot chicks, we wanted to rub out sub-standard box templates and send shivers down the spines of blister packs everywhere. Designing more than just boxes, we use cardboard engineering to tailor the package to the product. As a packaging specialist, think™ works with clients to deliver real solutions and create game-changing form.”
“After six years in the packaging game we decided it was time to treat ourselves to a nice spot of re-branding, as well as indulge in some shameless self-promotion to celebrate. The idea was to create a limited edition gift sent out to a handpicked few – existing clients and potential new ones. Marx Design created our new logo mark which carries cues of a blade or a flick of paper that is left over when a mockup is made. So with this in mind, we decided to focus on the humble scalpel (the primary weapon of the cardboard engineer) with the intention of elevating it from a commonplace studio tool to something luxurious and exceptional.”
