Kendrick Lamar’s collaborative shoe with Reebok, the Classic Leather “Perfect Split,” arrived earlier this year. He’s now featured in a new promo for the shoe, directed by Nabil. In it, he freestyles and discusses what “classic” means to him. His untitled unmastered. single “untitled 07 | levitate” plays during the short clip. Watch it below. The new “Respect the Classic” video follows Kendrick’s appearance in a commercial for the Kendrick Lamar Classic Leather back in May.
Check out our interview with Kendrick’s collaborators on “untitled 06.”
Watch Kendrick Lamar perform “A.D.H.D” at Pitchfork Music Festival 2012:
