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How Netflix does A/B Testing
Have you ever wondered why Netflix has such a great streaming experience? Do you want to learn how they completed their homepage plus other UI layout redesigns through A/B testing? If so, then this article is for you!
I’ll start with sharing my takeaways from a Designers+Geeks event I attended last week at Yelp. The two great speakers Anna Blaylock and Navin Iyengar, both product designers at Netflix, walked through insights gleaned from their years of A/B testing on tens of millions of Netflix members, and showed some relevant examples from the product to help attendees think about their own designs.
Experimentation
I really liked this first slide of the presentation and think it’s smart to use an image from the TV show “Breaking Bad” to explain the concept of experimentation!
