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How SEGA Shot Themselves in the Foot With the Saturn

If you are a player and has given more than a glance at the news of the industry in the past two years, it is likely to be aware of how Microsoft indeed marred the launch of the Xbox One. If it was superb, arrogance, or just the head of the pure bone, someone really bad marketing at Microsoft for the latest Xbox console, and whose effects are still felt today as the PS4 graphics dominated the month after month. Sony could be famous now, but they are also found in a similar situation last generation when they tried to start your PS3 in controversy, higher prices, and poor marketing.
While Microsoft are among rehabilitate his image after the debacle of the Xbox One and Sony DRM implemented what they learned the relative failure of the PS3 PS4 to improve, at least, these companies are still launching consoles . Already in 1995, Sega was one of the "two big" when it came to the game console (with Nintendo), but some terrible marketing decisions with Saturn has now plummeting who never really recovered from which it results in the early abandonment of its next console, the Dreamcast, and ultimately to withdraw from the game entirely material.
Before the launch of the Saturn, Sega announced that the console would be released a week before the new Sony console, the PlayStation, in September 1995. Whether the fear of the new kid on the block, or just incredibly marketing ploy bad, someone at the headquarters of SEGA decided that it would be a good idea to surprise everyone with the launch of the Saturn in May, a big surprise. To all. Including players. And retailers. And developers. And publishers. Oh, and forget about the development of the 32X, which is why last month.
Yes, the Sega Saturn was launched in May 1995, but most players were concerned that was not expected until September to not have the ability to save or tell her parents she was coming. Who does not really matter though, since most retailers were also aware that the console arrives and their stores are not readily equipped to take on the launch of a brand new console before the five months they waiting. Although, on second thought, maybe they were worried about anything because there was no game ready for the system since SEGA but also to alert game developers are changing in the meaning release date was only six games available at launch and all were made by SEGA.
Suddenly, SEGA managed to change virtually every retailer, every game developer and publisher that are not them, and confuse gamers worldwide. It was essentially the equivalent of games to send all your Christmas cards in June, and then wonder why nobody bothered to send back.
The Saturn was not quite the straw that broke the camel, but the decision to divert everyone with a fake release date for the disabled console and allowed the PlayStation to clean when it was finally released on the same day Sony said that people would be released in September. SEGA will do no such quibbles with its next console, the Dreamcast, but the damage to their brand has been done, and in doing so, given Sony the ability to find a balance in the console market. The PlayStation 2 has become the best selling console of all time, and the Dreamcast lasted less than two years on the market before SEGA completely abandoned the hardware to focus on developing and publishing games for other consoles.


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